Zupersoft·3 days ago
3 days ago
Customer & Field Marketing Manager
Sign up free to see how well your resume matches this role.
What you'll do
- Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product.
- Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
- Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards).
- Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims).
- Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging).
- Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS.
- Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow-up), ensuring customers see their feedback drive action.
- Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs.
- Operationalize a monthly “Roofing Momentum” go-live celebration + local meetup series that improves customer experience while generating local demand.
- Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
- Execute a Roofing-first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics.
- Implement an event measurement + follow-up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/RevOps.
What they're looking for
- 5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing.
- Proven ability to run programs end-to-end: strategy → planning → execution → measurement → iteration.
- Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline outcomes.
- Strong writing/storytelling skills: customer comms, event comms, proof points, nurture messaging.
- Comfort using AI tools and templates to scale output and move faster.
- Highly organized operator: able to manage a calendar of recurring programs and cross-functional dependencies.
- Seattle-area residency (required) and ability to host local activations; willingness to travel monthly for regional/national events.
Nice to have
- Experience marketing to roofing & exteriors, trades, field service, or similar SMB industry verticals.
- Experience building customer advocacy programs (references, referrals, community) from the ground up.
- Experience partnering closely with Sales/RevOps on lead routing, attribution, and SLAs.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
JOB TITLE
Customer & Field Marketing Manager (Advocacy + Events)
LOCATION
Chennai, India.
ABOUT ZUPER
Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning lead intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being Human, pursuing Excellence, driving for Results, staying customer-Obsessed, Evolving for growth, and Sharing openly.
THE OPPORTUNITY
We’re hiring a top performer to build and run an integrated Customer + Field Marketing engine for our Roofing & Exteriors business. Reporting into the Head of Growth Marketing, this role sits at the intersection of customer advocacy and field experiences — turning customer outcomes into market-facing proof and scaling repeatable events and programs that create pipeline. We’re looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales.
WHAT YOU’LL DO
Customer Marketing & Advocacy (Retention/Expansion + Proof)
- Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product.
- Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
- Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards).
- Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims).
- Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging).
- Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS.
- Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow-up), ensuring customers see their feedback drive action.
Field Marketing & Experiences (Pipeline + Content)
- Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs.
- Operationalize a monthly “Roofing Momentum” go-live celebration + local meetup series that improves customer experience while generating local demand.
- Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
- Execute a Roofing-first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics.
- Implement an event measurement + follow-up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/RevOps.
- Work with Partner Marketing on co-event motions (co-hosted webinars or in-person activations) to drive Partner/Alliances pipeline.
- Support production of our regular “Raise the Roof” Facebook livestream events by managing guest roster, run-of-show planning, and assets.
Scale Through Systems + AI
- Use AI and templates to increase throughput (event comms, run-of-show, segmentation drafts, nurture copy, landing pages, post-event reporting, VOC synthesis) without increasing headcount.
- Build repeatable playbooks so programs become easier and more scalable over time.
CROSS-FUNCTIONAL PARTNERS YOU’LL WORK WITH
Customer Experience, Account Management, Partner Marketing, Sales, RevOps, Partnerships, Product Marketing, and Product.
WHAT SUCCESS LOOKS LIKE (EXAMPLES OF METRICS)
- Roofing Momentum program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence.
- Reduced time-to-reference and increased reference utilization by Sales.
- Predictable referral-driven introductions from qualified customer advocates.
- Webinar and field event programs generating demo bookings and pipeline at target unit economics.
- Documented event measurement and follow-up SLA with improving conversion to Sales Qualified Lead.
- Increased volume and velocity of customer proof assets (short clips, quotes, mini-stories) used by Sales and Marketing.
REQUIRED QUALIFICATIONS
- 5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing.
- Proven ability to run programs end-to-end: strategy → planning → execution → measurement → iteration.
- Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline outcomes.
- Strong writing/storytelling skills: customer comms, event comms, proof points, nurture messaging.
- Comfort using AI tools and templates to scale output and move faster.
- Highly organized operator: able to manage a calendar of recurring programs and cross-functional dependencies.
- Seattle-area residency (required) and ability to host local activations; willingness to travel monthly for regional/national events.
NICE TO HAVE
- Experience marketing to roofing & exteriors, trades, field service, or similar SMB industry verticals.
- Experience building customer advocacy programs (references, referrals, community) from the ground up.
- Experience partnering closely with Sales/RevOps on lead routing, attribution, and SLAs.
TRAVEL
- Expected travel is monthly and program-dependent (e.g., local/regional/national events, VIP dinners/roundtables, customer roadshows).
Company
Zupersoft
Chennai, India
Company facts come from this company's own listings. We only show what the postings themselves carry.