13 days ago

Customer Marketing Manager

Mason, United States of AmericaMid · 4+ yearsLifecycle Marketing Manager

What you'll do

Develop and execute marketing campaigns across digital channels (email, paid media, SEM) aimed at increasing the lifetime value of customers.
Collaborate with creative resources to develop campaign messaging, content and assets.
Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages.
Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities.
Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance.
Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement.
Analyze user behavior with web analytics tools to drive actionable insights and recommendations.
Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc.

What they're looking for

Bachelor's degree in Marketing or a related field
Minimum 4 years of marketing experience
Demonstrated experience with email marketing executing campaigns that drive lead generation or purchase activity.
Demonstrated experience utilizing marketing automation tools (e.g., HubSpot, Emarsys, Marketo).
Ability to collaborate across teams and work in a fast-paced environment.

Nice to have

Strong organizational skills and attention to detail to manage multiple projects simultaneously.
Experience with Google Analytics or similar web analytics platforms.
Experience running digital advertising campaigns (display, paid social, video, etc).

Summarised by NextRaise from the employer’s description, which follows in full below.

Full description from employer

Requisition Number: 234634

Job Description

The Customer Loyalty & Growth Marketing team is seeking a Customer Marketing Manager to plan, develop and execute digital marketing programs aimed at existing customers that increase business lines and drive revenue growth. The role requires a strong analytical mindset, deep understanding of marketing automation and email marketing strategies, and a passion for measurable results.

Key Responsibilities:

Develop and execute marketing campaigns across digital channels (email, paid media, SEM) aimed at increasing the lifetime value of customers.
Collaborate with creative resources to develop campaign messaging, content and assets.
Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages.
Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities.
Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance.
Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement.
Analyze user behavior with web analytics tools to drive actionable insights and recommendations.
Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc.

Skills/Qualifications

Required

Bachelor's degree in Marketing or a related field
Minimum 4 years of marketing experience
Demonstrated experience with email marketing executing campaigns that drive lead generation or purchase activity.
Demonstrated experience utilizing marketing automation tools (e.g., HubSpot, Emarsys, Marketo).
Ability to collaborate across teams and work in a fast-paced environment.

Preferred

Strong organizational skills and attention to detail to manage multiple projects simultaneously.
Experience with Google Analytics or similar web analytics platforms.
Experience running digital advertising campaigns (display, paid social, video, etc).

Benefits
Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.

Additionally, our employee-partners enjoy:

•   Competitive Pay
•   401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
•   Disability, Life and AD&D Insurance, 100% Company Paid
•   Paid Time Off and Holidays
•   Skills Development, Training and Career Advancement Opportunities

Company Information
Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Headquartered in the U.S., Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.

Cintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.

This job posting will remain open for at least five (5) days.

Job Category: Marketing and Creative Services
Organization: Operations
Employee Status: Regular
Schedule: Full Time
Shift: 1st Shift

Company

Cintas

Mason, United States of America

Company facts come from this company's own listings. We only show what the postings themselves carry.