Customer Marketing Manager
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What you'll do
- Own and execute the CLG strategy across the existing buyer base, driving advocacy, referrals, and account expansion at scale
- Build advocacy mechanisms — referral programs, review/reference programs, incentive structures, and integration/plug-in opportunities — that convert satisfied buyers into active champions
- Identify and prioritize which accounts and buyer segments are best positioned for expansion, referral, or advocacy motions
- Design the account engagement journey for existing accounts, including triggers, segmentation, and offers that drive re-engagement and deepen adoption
- Partner with various Marketing teams to translate strategy into executed campaigns — this role owns the playbook and the outcomes
- Continuously test and refine triggers and segments based on account behavior and performance data
- Turn the advocacy engine into a pipeline of buyer stories — case studies, testimonials, and proof points that Sales, Marketing, and cross functional teams can use
- Partner with Commercial Marketing & Enablement to ensure buyer stories feed directly into sales enablement assets
- Build repeatable processes for sourcing, capturing, and publishing buyer stories at scale
What they're looking for
- 5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience, ideally within a marketplace or platform business
- Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture) that measurably grow existing accounts
- Track record of building advocacy or referral programs from the ground up
- Comfort working cross-functionally with channel owners (e.g., email/MarTech) where you own strategy and outcomes but not day-to-day execution
- Strong analytical skills — comfortable defining segments, reading account-level data, and tying lifecycle activity back to bookings growth
- Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation. This is a baseline expectation for the entire marketing team
- Clear, direct communicator who can turn buyer advocacy into compelling stories for internal and external audiences
Nice to have
- Experience in a two-sided marketplace model
- Familiarity with customer marketing or advocacy platforms (e.g., referral/review tooling, customer marketing platforms)
- Comfort operating in a high-growth environment where programs are built before all the processes exist
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is looking for a Customer Marketing Manager responsible for champion-led growth (CLG) and engagement of our existing buyer accounts. You will build the mechanisms that turn buyers into advocates at scale — referrals, reviews, incentives, and buyer stories — and design the strategies that grow adoption within the installed base. This is a role for someone who wants full ownership of the existing-customer lifecycle — driving deeper engagement, expansion, and loyalty — and who can turn that advocacy into stories the rest of the business can use.
How You’ll Contribute:
Champion-Led Growth Strategy
- Own and execute the CLG strategy across the existing buyer base, driving advocacy, referrals, and account expansion at scale
- Build advocacy mechanisms — referral programs, review/reference programs, incentive structures, and integration/plug-in opportunities — that convert satisfied buyers into active champions
- Identify and prioritize which accounts and buyer segments are best positioned for expansion, referral, or advocacy motions
Customer Engagement & Retention
- Design the account engagement journey for existing accounts, including triggers, segmentation, and offers that drive re-engagement and deepen adoption
- Partner with various Marketing teams to translate strategy into executed campaigns — this role owns the playbook and the outcomes
- Continuously test and refine triggers and segments based on account behavior and performance data
Advocacy & Customer Storytelling
- Turn the advocacy engine into a pipeline of buyer stories — case studies, testimonials, and proof points that Sales, Marketing, and cross functional teams can use
- Partner with Commercial Marketing & Enablement to ensure buyer stories feed directly into sales enablement assets
- Build repeatable processes for sourcing, capturing, and publishing buyer stories at scale
What You'll Bring to Xometry:
- 5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience, ideally within a marketplace or platform business
- Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture) that measurably grow existing accounts
- Track record of building advocacy or referral programs from the ground up
- Comfort working cross-functionally with channel owners (e.g., email/MarTech) where you own strategy and outcomes but not day-to-day execution
- Strong analytical skills — comfortable defining segments, reading account-level data, and tying lifecycle activity back to bookings growth
- Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation. This is a baseline expectation for the entire marketing team
- Clear, direct communicator who can turn buyer advocacy into compelling stories for internal and external audiences
Preferred
- Experience in a two-sided marketplace model
- Familiarity with customer marketing or advocacy platforms (e.g., referral/review tooling, customer marketing platforms)
- Comfort operating in a high-growth environment where programs are built before all the processes exist
#LI-Remote
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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