Data Planner (CRM)
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About this role
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
As a Data Planner, you'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists.
Who we’re looking for:
We're seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation.
What You Will Be Doing:
As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:
• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
• Analysing campaigns to develop actionable insights.
• Defining KPIs, benchmarks, targets, and forecasts.
• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.
What Skills Will Help You Be Successful:
• 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of CRM principles and digital marketing landscape
• Proven ability to manage your own projects and work effectively within cross-functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.
Nice to have’s:
o Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
o Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).
o Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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