Demand Generation and Account-Based Marketing Manager
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What you'll do
- Generate qualified pipeline within priority markets, segments, and accounts through integrated demand generation and account-based marketing strategies.
- Translate growth priorities into targeted programs that reach the right buyers, activate priority accounts, and create and accelerate pipeline.
- Own campaign strategy and execution across 1:1, 1:few, and 1:many motions.
- Collaborate with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations to determine engagement strategies.
- Make informed decisions about audience segmentation, campaign strategy, channel mix, personalization, testing, and optimization.
- Orchestrate campaigns across digital, email, events, content, social, partners, and sales plays.
- Translate market opportunities into measurable pipeline and create repeatable approaches that scale.
What they're looking for
- Experience in demand generation and account-based marketing (ABM) strategies
- Proven ability to translate growth priorities into targeted programs
- Experience orchestrating campaigns across digital, email, events, content, social, and partner channels
- Proficiency in using market intelligence, customer insights, and intent signals to drive strategy
- Strong analytical skills for performance data, testing, and optimization
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Position Overview
Agiloft is looking for a Demand Generation & Account-Based Marketing Manager to generate qualified pipeline within priority markets, segments, and accounts through integrated demand generation and account-based marketing strategies.
This individual contributor will translate growth priorities into targeted programs that reach the right buyers, activate priority accounts, and create and accelerate pipeline. The role owns campaign strategy and execution across 1:1, 1:few, and 1:many motions, balancing highly personalized account engagement with scalable demand generation approaches.
Working closely with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations, this role will use market intelligence, customer insights, intent signals, performance data, and sales input to determine where and how Agiloft should engage target audiences.
The Demand Generation & ABM Manager will independently make informed decisions about audience segmentation, campaign strategy, channel mix, personalization, testing, and optimization within assigned target markets. This role will orchestrate campaigns across digital, email, events, content, social, partners, sales plays, and other relevant channels.
Data, AI, automation, and marketing technology will support faster research, more relevant personalization, scalable execution, and continuous campaign optimization. Strong human judgment remains essential for translating insights into strategy, evaluating performance, prioritizing opportunities, and determining where investment will have the greatest pipeline impact.
This role will be successful by consistently translating market opportunities into measurable pipeline, improving campaign effectiveness through experimentation and optimization, and creating repeatable approaches that scale successful demand generation and ABM strategies.
Company
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