Digital Content Marketing Intern (Generative AI)
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What you'll do
- Help support and execute content creation for Google Business Profiles across multiple brand accounts, crafting clear, high-converting posts.
- Learn to write, test, and refine custom prompts to produce structured content easily digestible by AI search algorithms.
- Execute key administrative and operational tasks necessary to maintain our Generative Engine Optimization and AI search strategy.
- Analyze performance to understand the underlying "why" behind AI search behavior, using those insights to continuously improve content quality.
- Assist with gathering and maintaining Google Local Services Ads (GLSA) performance data, tracking key metrics, and supporting ongoing optimization efforts to improve local search performance and marketing outcomes across brands.
What they're looking for
- Currently pursuing or recently completed a degree in Marketing, Communications, Data/Computer Science, English, or a related field.
- Exceptional writing skills with strong attention to detail, accuracy, and organization.
- Excellent time-management and multi-tasking skills, with the ability to prioritize tasks and meet deadlines across multiple brand accounts.
- A curious, analytical mindset focused on understanding underlying strategies ("the why"), not just following step-by-step tasks ("the what").
- Ability to manage administrative workflows efficiently in a multi-brand environment.
Nice to have
- Blog writing, copywriting, or long-form content creation.
- Basic understanding of web development or coding principles.
- Familiarity with general digital marketing or social media concepts.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We are seeking a detail-oriented, analytical Digital Content Marketing Intern to support our Generative Engine Optimization (GEO) and AI search strategy across 22 brands. Working alongside the Senior Digital Marketing Manager and Digital Team, you will learn how to leverage custom prompt engineering and optimized AI workflows to create high-converting content for Google Business Profiles. This role is ideal for someone eager to build hands-on experience at the intersection of AI search, SEO, and content strategy.
This is a six-month internship for approximately 20 hours a week (Monday through Friday). This position is in-office.
Key Responsibilities
- Google Business Profile Content: Help support and execute content creation for Google Business Profiles across multiple brand accounts, crafting clear, high-converting posts.
- Prompt Engineering: Learn to write, test, and refine custom prompts to produce structured content easily digestible by AI search algorithms.
- GEO Strategy Support: Execute key administrative and operational tasks necessary to maintain our Generative Engine Optimization and AI search strategy.
- Strategic Optimization: Analyze performance to understand the underlying "why" behind AI search behavior, using those insights to continuously improve content quality.
- GLSA Analytics Support: Assist with gathering and maintaining Google Local Services Ads (GLSA) performance data, tracking key metrics, and supporting ongoing optimization efforts to improve local search performance and marketing outcomes across brands.
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Communications, Data/Computer Science, English, or a related field.
- Exceptional writing skills with strong attention to detail, accuracy, and organization.
- Excellent time-management and multi-tasking skills, with the ability to prioritize tasks and meet deadlines across multiple brand accounts.
- A curious, analytical mindset focused on understanding underlying strategies ("the why"), not just following step-by-step tasks ("the what").
- Ability to manage administrative workflows efficiently in a multi-brand environment.
Helpful (But Not Required) Experience
- Blog writing, copywriting, or long-form content creation.
- Basic understanding of web development or coding principles.
- Familiarity with general digital marketing or social media concepts.
#CGHP
About Champions Group:
Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, Lex Cooling, Heating, Plumbing & Electrical, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating.
We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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