Digital Marketing and Content Marketing

JOB DESCRIPTION:- · Orchestrating digital content strategies across all online platforms. · Driving traffic and engagement that translates to sales and brand promotion. · Writing content for products/services and company. · Managing a content marketing budget. · Measuring the results of marketing activity to inform future marketing campaigns. · Implementing SEO best practices. · Knowing which platform different kinds of content are best suited to. · Designing and implementing creative marketing strategies to disseminate content. · Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. · Design, build and maintain our social media presence. · Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). · Identify trends and insights, and optimize spend and performance based on the insights. · Brainstorm new and creative growth strategies. · Plan, execute, and measure experiments and conversion tests. · Collaborate with internal teams to create landing pages and optimize user experience. · Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. · Instrument conversion points and optimize user funnels. · Collaborate with agencies and other vendor partners. · Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Requirements REQUIREMENTS/SKILLS · Bachelor’s degree in marketing or related fields. · Experience with online community building. · Data-driven & highly analytics. · Proficiency with Social Media Analytics. · Excellent Interpersonal Skills. · Excellent verbal & written communication. · Proven working experience in digital marketing. · Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. · Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. · Experience in optimizing landing pages and user funnels. · Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). · Working knowledge of ad serving tools (e.g., DART, Atlas). · Experience in setting up and optimizing Google Adwords campaigns. · Working knowledge of HTML, CSS, and JavaScript development and constraints. · Strong analytical skills and data-driven thinking. · Up-to-date with the latest trends and best practices in online marketing and measurement.