Cied·13 days ago
13 days ago
Digital Marketing Expert (Google & LinkedIn Ads)
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What you'll do
- Plan, launch, and manage Google Ads campaigns (Search, Display, and Performance Max) targeting B2B buyers in food, ingredients, and supply chain
- Plan, launch, and manage LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms) targeting specific job titles, industries, and company segments (ABM-style targeting)
- Own keyword research, audience segmentation, and bid strategy across both platforms
- Continuously test ad copy, creative, and landing pages to improve CTR, conversion rate, and cost per qualified lead
- Manage and optimize monthly ad budgets, reporting on spend efficiency and ROI
- Set up and maintain conversion tracking, UTM structure, and attribution across Google Ads, LinkedIn Campaign Manager, and our CRM/analytics stack
- Build weekly and monthly performance reports with clear insights and recommended next steps, not just raw numbers
- Collaborate with the marketing and sales team on messaging, offers, and audience insights drawn from campaign data
- Stay current on platform updates (Google Ads and LinkedIn Ads policy/feature changes) and apply relevant changes proactively
What they're looking for
- 5+ years of hands-on experience running paid campaigns on Google Ads and LinkedIn Ads, ideally in a B2B/SaaS context
- Proven track record of managing ad budgets and improving cost per lead/cost per acquisition over time
- Strong grasp of B2B funnel metrics — MQLs, SQLs, cost per opportunity — and how ad performance ties back to pipeline, not just clicks
- Working knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
- Experience with LinkedIn Campaign Manager targeting features (job function, seniority, company size, ABM lists)
- Comfortable with A/B testing methodology for ad copy, creative, and landing pages
- Data-driven mindset — comfortable building and reading reports in Excel/Google Sheets or a BI tool
- Excellent written English for ad copy and reporting
Nice to have
- Google Ads certification is a plus
- LinkedIn Marketing Labs certification is a plus
- Experience marketing to food, ingredients, life sciences, or supply chain/compliance buyers in Europe
- Experience with Pipedrive, Apollo, or similar CRM/outreach tools
- Familiarity with SEO and organic LinkedIn content as a complement to paid
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We're looking for a hands-on digital marketing expert who can independently plan, execute, and optimize paid campaigns on Google Ads and LinkedIn Ads to drive a qualified pipeline for our B2B SaaS platform. This is a performance-focused role: you'll own campaign strategy, budget allocation, targeting, creative testing, and reporting, working closely with our sales and content teams to turn ad spend into demo requests and sales-qualified leads.
What you'll do
- Plan, launch, and manage Google Ads campaigns (Search, Display, and Performance Max) targeting B2B buyers in food, ingredients, and supply chain
- Plan, launch, and manage LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms) targeting specific job titles, industries, and company segments (ABM-style targeting)
- Own keyword research, audience segmentation, and bid strategy across both platforms
- Continuously test ad copy, creative, and landing pages to improve CTR, conversion rate, and cost per qualified lead
- Manage and optimize monthly ad budgets, reporting on spend efficiency and ROI
- Set up and maintain conversion tracking, UTM structure, and attribution across Google Ads, LinkedIn Campaign Manager, and our CRM/analytics stack
- Build weekly and monthly performance reports with clear insights and recommended next steps, not just raw numbers
- Collaborate with the marketing and sales team on messaging, offers, and audience insights drawn from campaign data
- Stay current on platform updates (Google Ads and LinkedIn Ads policy/feature changes) and apply relevant changes proactively
What you bring
- 5+ years of hands-on experience running paid campaigns on Google Ads and LinkedIn Ads, ideally in a B2B/SaaS context
- Proven track record of managing ad budgets and improving cost per lead/cost per acquisition over time
- Strong grasp of B2B funnel metrics — MQLs, SQLs, cost per opportunity — and how ad performance ties back to pipeline, not just clicks
- Working knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
- Experience with LinkedIn Campaign Manager targeting features (job function, seniority, company size, ABM lists)
- Comfortable with A/B testing methodology for ad copy, creative, and landing pages
- Data-driven mindset — comfortable building and reading reports in Excel/Google Sheets or a BI tool
- Excellent written English for ad copy and reporting
- Google Ads certification is a plus; LinkedIn Marketing Labs certification is a plus
Nice to have
- Experience marketing to food, ingredients, life sciences, or supply chain/compliance buyers in Europe
- Experience with Pipedrive, Apollo, or similar CRM/outreach tools
- Familiarity with SEO and organic LinkedIn content as a complement to paid
What we offer
- A chance to shape the paid marketing engine of a fast-growing agentic AI platform from an early stage
- Direct collaboration with the founding and sales team — your work goes straight into pipeline, not through layers of approval
- Competitive compensation based on experience
To apply: Send your resume along with 2–3 examples of past campaigns you've run (platform, budget range, and the results you drove)
Location: Remote (India)
Employment Type: Full-time
Company
Cied
Kochi, India
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