Digital Marketing Manager
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What you'll do
- Manage a team of digital marketing professionals' day to day activities.
- Oversee the planning, execution, and optimization of all corporate and property digital marketing campaigns.
- Provide strategic direction and guidance to ensure all marketing campaigns align with company goals and brand standards.
- Ensure accuracy and quality of all digital marketing campaigns.
- Provide consultation and best practices for property and corporate marketing teams
What they're looking for
- Minimum of four (4) years of experience with digital marketing including email campaigns strongly preferred.
- Minimum of four (4) years of experience with direct/database marketing and CRM applications preferred.
- Must have an understanding of Digital Marketing Fundamentals.
- Must be detail-oriented and highly organized.
- Must be able to obtain/maintain any necessary licenses and/or certifications.
Nice to have
- Bachelor’s degree in Business, Marketing, Information Technology preferred; significant recent and relevant work experience may be substituted.
- Salesforce Marketing Cloud experience is preferred.
- Previous experience within the casino and/or travel industry a plus.
- Knowledge of AMPscript, SQL, HTML and CSS a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.
Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.
Job Description
THIS POSITION IS ON SITE IN LAS VEGAS, NV
We are seeking a dynamic and experienced Digital Marketing Manager who is responsible for overseeing the daily operation and execution of digital marketing campaigns.
- Manage a team of digital marketing professionals' day to day activities.
- Oversee the planning, execution, and optimization of all corporate and property digital marketing campaigns.
- Provide strategic direction and guidance to ensure all marketing campaigns align with company goals and brand standards.
- Ensure accuracy and quality of all digital marketing campaigns.
- Provide consultation and best practices for property and corporate marketing teams
Qualifications
- Bachelor’s degree in Business, Marketing, Information Technology preferred; significant recent and relevant work experience may be substituted.
- Salesforce Marketing Cloud experience is preferred.
- Minimum of four (4) years of experience with digital marketing including email campaigns strongly preferred.
- Minimum of four (4) years of experience with direct/database marketing and CRM applications preferred.
- Previous experience within the casino and/or travel industry a plus.
- Knowledge of AMPscript, SQL, HTML and CSS a plus.
- Must have an understanding of Digital Marketing Fundamentals.
- Must be detail-oriented and highly organized.
- Must be able to obtain/maintain any necessary licenses and/or certifications.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Company
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