Cygni·2 months ago
2 months ago
Digital Marketing Manager
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About this role
Job Title: Digital Marketing Manager
Location: Hyderabad
Job Type: Full-time
“If everything seems under control, you are not going fast enough!”
At Cygni Energy, our people are our greatest asset and biggest differentiator. They are passionate about results, and also believe in having a lot of fun along the way.
Our Business: Incubated at the “Incubation Cell” of IIT Madras, Cygni has emerged as India’s leading storage technology company with established cutting-edge expertise in EV and Energy Storage. We solve challenges of traditional Li-Ion batteries for mass adoption of EVs across 2W and 3W automotive platforms and also have an array of stationary solutions for renewable energy storage applications. Today, Cygni is a thought leader in the Stationary Energy Storage and EV battery space.It works with some of the top OEMs, Telecom companies and solar EPC players in the country.
This Role: The reports to the Head of Business Development and is responsible for strengthening the company’s online presence and building a scalable lead-generation engine for our battery storage solutions. This is a high-impact role at the intersection of content, SEO, and demand generation in the fast-growing energy storage sector. You will own Cygni’s digital marketing strategy end-to-end — from crafting compelling collaterals to optimising our search visibility and nurturing a qualified B2B pipeline. If you thrive in a technically complex, mission-driven environment and know how to translate industrial expertise into compelling digital storytelling, this role is for you.
Location: Hyderabad (TS)
Online Presence & Brand Building
- Own and continuously improve the company website — content, structure, UX, and messaging — to reflect a credible, authoritative B2B brand
- Develop and manage content calendars across the website, LinkedIn, and other relevant B2B channels.
- Build and maintain a consistent brand voice aligned with our positioning in the energy storage market.
- Monitor brand perception and engagement metrics, reporting insights to leadership.
Lead Generation for Storage Solutions
- Design and execute demand generation campaigns targeting decision-makers in industries such as energy, utilities, infrastructure, and manufacturing.
- Manage and optimise paid digital channels (Google Ads, LinkedIn Ads) to drive qualified inbound enquiries.
- Build landing pages, lead magnets, and conversion-focused content to support pipeline growth.
- Work closely with the sales team to align marketing-qualified leads (MQLs) with sales objectives and follow-up workflows.
- Track, analyse, and report on lead generation KPIs including CPL, MQL-to-SQL conversion, and channel attribution.
SEO Optimisation
- Lead on-page and off-page SEO strategy, including keyword research, technical SEO audits, meta-data optimisation, and link-building.
- Collaborate with web developers and content teams to implement SEO best practices across all digital properties.
- Monitor organic performance using tools like Google Search Console, SEMrush, or Ahrefs and provide regular reports on rankings, traffic, and opportunities.
- Develop a content cluster strategy targeting high-intent, industry-specific search terms related to battery storage and energy solutions.
Marketing Collateral Development
- Oversee the creation and continuous improvement of marketing materials including brochures, case studies, white papers, product datasheets, presentations, and email templates.
- Partner with technical and product teams to translate complex battery and storage solutions into clear, customer-centric narratives.
- Maintain a centralised collateral library that is up-to-date, on-brand, and readily accessible for the sales and business development teams.
- Brief and manage relationships with external design and content agencies or freelancers as needed.
Prior experience:
- 3–6 years of experience in B2B digital marketing, with demonstrated ownership of online lead generation.
- Proven track record of managing SEO strategies that delivered measurable improvements in organic traffic and rankings.
- Experience running paid campaigns targeting business decision-makers in industrial, manufacturing, energy, or technology sectors.
- Previous exposure to long B2B sales cycles and account-based marketing (ABM) strategies is strongly preferred.
- Experience creating or commissioning technical marketing content — white papers, case studies, datasheets — for a technical or engineering audience.
- Prior experience in the energy, cleantech, industrial, or manufacturing sector is a significant advantage.
Professional qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Certification in Google Analytics, Google Ads, Hubspot (preferred)
- Strong working knowledge of SEO principles and tools (e.g., SEMrush, Ahrefs)
- Proficiency with CRM and marketing automation platforms (e.g., Odoo, HubSpot)
- Experience with paid media (e.g., Google Ads, LinkedIn campaign manager)
- Excellent written communication skills with ability to simplify technical content
- Data-driven mindset with proficiency in analytics tools
- Ability to work cross-functionally with sales, product, and engineering teams
Company
Cygni
Telangana, India
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