Digital Marketing Manager
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What you'll do
- Orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM, from agency briefing through to creative trafficking and pre-launch QC
- Partnering with Marketing Automation to keep UTM governance and Salesforce campaign mapping accurate
- Interrogating funnel, conversion and attribution data to find what's working and what isn't, then acting on it
- Reporting funnel performance to the business with clear commentary on what needs to evolve
- Managing day-to-day agency relationships, holding partners to agreed deliverables, timelines and performance benchmarks
- Acting as the operational bridge between agency output and internal stakeholder expectations
What they're looking for
- 5-7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
- Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic
- Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
- Demonstrated ownership of analytics and performance optimisation
- Bachelor's degree in Marketing or Business
- Technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or a comparable ABM tool
Nice to have
- MiniMBA in Marketing
- Experience across North America and ANZ simultaneously
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
Global strategy is easy to write. Turning it into pipeline is the job.
About Nearmap
Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
Job Description
What you'll do
You'll lead campaign delivery across North America and ANZ, translating global digital strategy into live pipeline.
That means:
- Orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM, from agency briefing through to creative trafficking and pre-launch QC
- Partnering with Marketing Automation to keep UTM governance and Salesforce campaign mapping accurate
- Interrogating funnel, conversion and attribution data to find what's working and what isn't, then acting on it
- Reporting funnel performance to the business with clear commentary on what needs to evolve
- Managing day-to-day agency relationships, holding partners to agreed deliverables, timelines and performance benchmarks
- Acting as the operational bridge between agency output and internal stakeholder expectations
Qualifications
About you
- You're technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or a comparable ABM tool
- You've got deep technical platform experience and want to build capability, not just run business as usual
- You're analytical and solutions-focused, and stakeholders trust your read on the numbers
- You work with agencies as a peer, giving clear briefs and pushing back when output doesn't meet the standard
- You understand how brand, product, growth and digital marketing connect to accelerate pipeline
- You use AI and MCP to build workflows and interrogate data as standard practice
- You're organised, deadline-driven and genuinely care about how campaigns move the needle
What you'll bring
- 5-7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
- Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic
- Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
- Demonstrated ownership of analytics and performance optimisation
- Bachelor's degree in Marketing or Business; MiniMBA in Marketing a bonus
- Experience across North America and ANZ simultaneously is a plus
Ways of working
This role is based in our Headquartered Sydney office. Because you'll be orchestrating campaigns across North America and ANZ, you'll need to be available for regular collaboration with our North America based teams and agency partners.
Additional Information
Why you'll love working at Nearmap:
Nearmap takes a holistic approach to our employees' emotional, physical, and financial wellness. Some of our current benefits include:
Quarterly wellbeing day off, four additional days off annually for your 'YOU' Days
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility for this role
Nearmap subscription (of course!)
Stocked kitchen with access to all the snacks you need
In-office lunch every Tuesday and Thursday at our Sydney CBD office
Showers available for anyone cycling to work or lunchtime gym-goers!
Some of our benefits:
Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:
- Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
- Wellbeing and technology allowance
- Annual flu vaccinations
- Hybrid flexibility for this role
- Nearmap subscription (of course!)
- Stocked kitchen with access to all the snacks you need
- In-office lunch every Tuesday and Thursday at our Sydney CBD office
- Showers available for anyone cycling to work or lunchtime gym-goers!
Why you'll love working at Nearmap:
We move fast and work smart; often wearing multiple hats. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.
Learn More About The Work We Do
Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
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