Digital Marketing- SEO Specialist
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About this role
UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over a million students have trusted us to help them prepare for high-stakes examinations.
We are seeking an SEO Specialist who is passionate about using research and analysis to improve display rankings on search engines and enjoys taking on new challenges. The SEO Specialist will be responsible for the execution, maintenance, and optimization of search engine queries as they pertain to our various Test Prep products.
Requirements
Your Role
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings.
Your Experience
- Degree in marketing, information technology, or related field
- 6-8 years of experience in successfully developing and executing SEO campaigns
- Strong understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Experience completing competitive analysis of other companies within the industry
- Proficiency in WordPress and SEO tools
- Comfortable analyzing high volumes of data on a daily basis
- Understanding of other aspects of marketing, such as customer growth and promotion, is a plus.
Soft Skills
- Proficient written and verbal communication skills (email, phone, etc.)
- Excellent analytical, communication, and research skills
- Excellent attention to detail and organization skills and ability to articulate ideas clearly and concisely
- Ability to work effectively within a changing environment that is going through high growth
- Exceptional follow-through, personal drive, and ability to understand direction and feedback
Company
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