Kaizenempire·11 months ago
11 months ago
Digital Marketing & Social Media Specialist
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About this role
Digital Marketing & Social Media Specialist
Location: Remote | Full-Time
Department: Marketing
Reports to: Director of Marketing
About Kaizen Empire
Kaizen Empire is a fast-growing U.S.-based ecommerce company with $80M+ in cumulative revenue — and we’re just getting started. We operate multiple brands across Amazon, Shopify, and emerging marketplaces. Our 10-year vision is to reach $100M in annual revenue, powered by continuous improvement in our people, products, and performance.
Role Summary
We’re hiring a Digital Marketing & Social Media Associate to accelerate growth across TikTok, Instagram, Facebook, email, affiliates, and Shopify content. This is a hands-on, execution-first role that blends creative experimentation with AI-powered scale.
You’ll be responsible for growing social audiences, optimizing TikTok Shop, activating affiliates, and ensuring our content engine consistently drives traffic, conversions, and repeat purchases.
Key Responsibilities
Social Media & TikTok Shop
- Manage organic content calendars for TikTok, Instagram, and Facebook.
- Oversee TikTok Shop product listings and optimization.
- Engage with communities (DMs, comments, mentions) to build customer trust.
- Collaborate with creatives to produce trend-driven TikTok content.
Influencer & Affiliate Outreach
- Identify and onboard influencers, affiliates, and blog partners.
- Coordinate product seeding, campaigns, and content deliverables.
- Launch and manage affiliate relationships, including commission campaigns (CC campaigns) and performance tracking.
Email Marketing & Post-Purchase Flows
- Build and optimize AI-personalized campaigns, newsletters, and post-purchase sequences (thank-you, upsell, retention).
- Partner with the creative team on copy and assets.
- Use AI-driven testing to improve personalization, CTRs, and repeat-purchase uplift.
Shopify Blog & Content
- Manage automated publishing of SEO-driven blogs on Shopify.
- Repurpose blog content into AI-generated posts for social and email.
- Ensure all content aligns with brand voice and drives measurable traffic.
Who You Are
- 4–5 years of experience in digital marketing, social media, or ecommerce marketing.
- Proven experience with TikTok content and/or TikTok Shop.
- Familiarity with Meta (Facebook, Instagram) publishing tools.
- Skilled in email platforms (Klaviyo, Mailchimp, or similar).
- Comfortable with Shopify CMS/blog publishing.
- Strong understanding of U.S. consumer markets.
- Curious, organized, and execution-focused — you thrive on making things happen.
- Excited to learn and embrace AI-powered workflows.
Success Criteria
Social Media & TikTok Shop Impact
- Grow TikTok, Instagram, and Facebook audiences by 15% MoM in followers and engagement, driven by trend-driven, AI-assisted content.
- Fully optimize all core TikTok Shop products within 60 days, with a 15% MoM increase in TikTok-attributed sales.
- Deliver viral breakout content (≥100k views) at least once per quarter through trend adaptation and AI-driven testing.
Content Velocity & Traffic Growth
- Maintain automated publishing of 2+ SEO-driven blogs per day, with ≥50% organic traffic growth within 6 months.
- Achieve top 3 Google rankings for 25+ new target keywords in 12 months, tracked via SEMrush.
- Repurpose blogs into AI-generated social posts and emails within 24 hours, with ≥90% automation (minimal manual edits).
Affiliate & Influencer Activation
- Automate outreach to onboard 20+ new influencers/affiliates per quarter, with ≥50% producing content or sales within 30 days.
- Drive affiliates to contribute ≥10% of DTC revenue within 12 months, with transparent performance reporting.
- Launch AI-automated CC campaigns, with quarterly improvements in ROI and conversions.
Email & Post-Purchase Lifecycle
- Deploy AI-personalized email/SMS flows within 45 days, achieving:
- ≥25% open rates
- ≥10% CTR
- 5% uplift in repeat purchase rate within 6 months
- Maintain weekly AI-driven A/B testing insights shared with the marketing team.
Cross-Channel Credibility Lift
- Demonstrate indirect impact on Amazon via higher branded search volume and external traffic lift generated by social, content, and affiliates.
- Document AI-driven workflows that cut execution time by ≥50% compared to industry benchmarks.
Company
Kaizenempire
Remote
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