Digital Marketing Strategist
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What you'll do
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Own paid acquisition strategy and implement campaign changes.
- Review, validate, and act on recommendations generated by AI agents.
- Use campaign data to identify opportunities and improve performance.
- Advise clients across performance, creative, brand and growth strategy.
- Build strong client relationships and communicate recommendations confidently.
- Collaborate with technical specialists across analytics, tracking and dashboarding
What they're looking for
- Previous experience in performance marketing, paid media or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Comfortable using AI tools and agents as part of marketing workflows.
Nice to have
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI.
This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes.
Engagement Details
Type: Freelance / Part-time
Duration: 6 months
Commitment: Approximately 15 hours per week
Location: Australia or New Zealand
Timezone: AEST-compatible
Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Requirements
Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Own paid acquisition strategy and implement campaign changes.
- Review, validate, and act on recommendations generated by AI agents.
- Use campaign data to identify opportunities and improve performance.
- Advise clients across performance, creative, brand and growth strategy.
- Build strong client relationships and communicate recommendations confidently.
- Collaborate with technical specialists across analytics, tracking and dashboarding
Requirements
- Previous experience in performance marketing, paid media or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Comfortable using AI tools and agents as part of marketing workflows.
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.
Company
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