Digital Media Planner (Direct IO - B2B)
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What you'll do
- Lead strategy and execution across sophisticated enterprise accounts within Wpromote's growing B2B practice
- Serve as a strategic partner to clients, helping drive performance through thoughtful planning, hands-on optimization, and cross-functional collaboration
- Oversee enterprise search initiatives across multiple campaigns, products, and audiences
- Partner closely with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes
What they're looking for
- Experience managing complex paid search programs within agency environments
Nice to have
- Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations
- Preferred candidates will be located in PT or CT time zones; ET candidates will also be considered
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We're looking for a Digital Media Planner (Direct IO - B2B) to own publisher direct and partner media for one of Wpromote's largest B2B accounts: a leading financial software company whose products span mid-market ERP, advanced small business accounting, and marketing automation. You'll sit within our B2B team, surrounded by a full account team of strategists, channel leads, analysts, and coordinators, and you'll be the person who makes sure the client has the right media partnerships to hit their goals.
This is a role for someone who likes the partner side of media: building relationships with publishers and vendors, running RFPs, negotiating, and holding partners to the same performance standard as any self-serve platform. Budgets are sizable and move often, so you'll need to be comfortable with change and clear-headed about where the dollars should go.
Company
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