Royal Bank of Canada·21 days ago
21 days ago
Director Brand Strategy
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About this role
We are seeking a strategic leader to shape and evolve RBC’s enterprise brand architecture, ensuring brand consistency and integration across all business lines. This role partners with senior stakeholders to drive brand strategy and governance, ideal for candidates with significant experience in brand or business strategy and a strong understanding of AI and portfolio management.
Skills
- brand strategy
- brand architecture
- portfolio strategy
- brand governance
- ai governance
- market research
- competitive analysis
- brand effectiveness measurement
- category management
- brand risk management
- stakeholder management
- executive presence
- cross-functional leadership
- strategic planning
- business strategy
- brand personalization
- brand asset management
- brand data analysis
- brand extension
- market entry strategy
- value proposition development
- brand naming
- brand portfolio architecture
- brand category management
- brand disruption analysis
- brand governance frameworks
Company
Royal Bank of Canada
Toronto, Canada
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