Director / Digital Marketing & Revenue
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What you'll do
- Lead digital marketing and revenue strategy within the Revenue & Digital Innovation team.
- Oversee digital initiatives that drive ticket sales, retention, fan engagement, donor engagement and other revenue-generating opportunities across Virginia Tech Athletics.
- Provide strategic leadership across email, marketing automation, paid media, SMS, web, mobile app and other digital channels.
- Serve as a key collaborator across Ticket Sales & Service, Marketing & Fan Experience, Communications, Creative, Operations and external partners.
- Lead high-priority departmental projects, develop innovative digital strategies, and use data and analytics to continually improve performance.
- Provide leadership and mentorship to interns and other members of the digital team.
- Serve as a secondary strategic lead for football campaigns, primary lead for men’s basketball, and support the development and execution of digital marketing and revenue initiatives across the department.
What they're looking for
- Bachelor's degree in digital marketing, marketing, communications, sports management, business or a comparable field with significant experience, or a master's degree.
- Experience working in college athletics, professional sports or another highly competitive sports environment.
- Demonstrated experience developing and executing integrated digital marketing strategies across multiple channels.
- Demonstrated experience with marketing automation, email marketing, and digital advertising platforms.
- Strong project management skills with the ability to lead multiple initiatives and meet deadlines in a fast-paced environment.
- Strong copywriting, editing, communication, and presentation skills.
- Demonstrated leadership experience, including managing interns, student employees, or other team members.
- Ability to work outside normal working hours, including nights, weekends and holidays, as required by the athletics calendar.
Nice to have
- Experience in digital marketing, revenue strategy, marketing automation, or a related field.
- Experience with Eloqua, WMT, Attentive or comparable email, marketing automation, SMS and digital marketing platforms.
- Experience developing digital strategies specifically tied to ticket sales, season ticket renewals, retention and revenue generation.
- Experience managing paid media campaigns across social, display, OTT, and other digital advertising channels.
- Experience leading cross-functional projects and managing external vendors or agency partners.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Description
The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.
The Director of Digital Marketing & Revenue will lead digital marketing and revenue strategy within the Revenue & Digital Innovation team. This position will oversee digital initiatives that drive ticket sales, retention, fan engagement, donor engagement and other revenue-generating opportunities across Virginia Tech Athletics.
The Director will provide strategic leadership across email, marketing automation, paid media, SMS, web, mobile app and other digital channels, while serving as a key collaborator across Ticket Sales & Service, Marketing & Fan Experience, Communications, Creative, Operations and external partners. The position will lead high-priority departmental projects, develop innovative digital strategies, and use data and analytics to continually improve performance.
The Director will also provide leadership and mentorship to interns and other members of the digital team. They will serve as a secondary strategic lead for football campaigns, primary lead for men’s basketball, and will support the development and execution of digital marketing and revenue initiatives across the department. This position will report directly to the Associate AD / Revenue.
Required Qualifications
Bachelor's degree in digital marketing, marketing, communications, sports management, business or a comparable field with significant experience, or a master's degree.
Experience working in college athletics, professional sports or another highly competitive sports environment.
Demonstrated experience developing and executing integrated digital marketing strategies across multiple channels.
Demonstrated experience with marketing automation, email marketing, and digital advertising platforms.
Strong project management skills with the ability to lead multiple initiatives and meet deadlines in a fast-paced environment.
Strong copywriting, editing, communication, and presentation skills.
Demonstrated leadership experience, including managing interns, student employees, or other team members.
Ability to work outside normal working hours, including nights, weekends and holidays, as required by the athletics calendar.
Preferred Qualifications
Experience in digital marketing, revenue strategy, marketing automation, or a related field.
Experience with Eloqua, WMT, Attentive or comparable email, marketing automation, SMS and digital marketing platforms.
Experience developing digital strategies specifically tied to ticket sales, season ticket renewals, retention and revenue generation.
Experience managing paid media campaigns across social, display, OTT, and other digital advertising channels.
Experience leading cross-functional projects and managing external vendors or agency partners.
Pay Band
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Overtime Status
Exempt: Not eligible for overtime
Appointment Type
Restricted
Salary Information
Up to $65,000. Commensurate with experience.
Hours per week
40+. Nights and weekends as needed.
Review Date
9/18/2026
Additional Information
See more about working in VT Athletics at https://hokiesports.com/be-a-hokie
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.
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