Director, Enterprise AI & Platform Engineering

Overview

The Strategic Communications Coordinator supports enterprise communication strategies through the administration, optimization and day-to-day management of the Carle Health employee communications platform.This role plays an important part in helping communication move effectively across a large, complex and fast-moving organization and serves as both a communications and platform operations partner, helping ensure the right information reaches the right audiences at the right time through clear governance, audience strategy and effective channel management.The coordinator is responsible for building innovative solutions to communications challenges while maintaining communication audiences, supporting content publishing workflows, providing training and troubleshooting support, managing platform standards and helping improve communication reach and engagement across the enterprise.This position requires a blend of general database query logic and best practices, strategic communication skills, digital platform administration, audience segmentation logic, operational organization and data-informed decision making.

Responsibilities

Platform Administration & Governance: Innovative solution provider to communication challenges that build value for the organization. Maintain audience accuracy and support ongoing data quality efforts.Manage platform structure, publishing workflows, channel organization, audience rules and communication standards. Administer of daily operations and technical contact for platform vendor.Support governance and consistency across enterprise internal communication channels.Maintain communication calendars, publishing schedules and platform documentation.Troubleshoot publishing, targeting and distribution issues in partnership with internal stakeholders and vendors.Audience Strategy & Segmentation: Build, manage and optimize employee audiences and targeting logic within the platform.Develop audience rules using organizational, geographic, operational and role-based data.Ensure communications are appropriately targeted and aligned to business needs.Partner with leaders and stakeholders to identify communication needs and audience requirements.Internal Communications Support: Publish and distribute internal communications across multiple channels and formats.Support enterprise communication campaigns, operational updates, leadership communications and organizational initiatives.Serve as a strategic partner in helping leaders navigate communication channels and audience strategy. Assist in content formatting, optimization and channel alignment for employee audiences.Support communication planning and execution for system initiatives, events and organizational priorities. Support training, onboarding and guidance related to employee platform and communication best practices.Analytics & Optimization: Monitor communication performance metrics, including engagement, reach and audience effectiveness.Support testing and optimization efforts related to audience targeting and communication effectiveness. Identify trends and recommend improvements based on user behavior and engagement data. Translate analytics into actionable insights and recommendations to strengthen communication strategy and optimize platform performance.

Qualifications

Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Information Systems or a related field; or equivalent experience.

 

Work Experience: Marketing and communications; Marketing; Communications; Digital marketing; Database administration

Carle Health Company Overview

Find it here.

Discover the job, the career, the purpose you were meant for. At Carle Health, we're committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of our patients and our communities. Find it all at Carle Health.

 

Our nearly 17,000 team members and providers work together to support patient care across central and southeastern Illinois.  We’ve grown to include eight, award-winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. We’re developing the next generation of providers and healthcare professionals through Carle Illinois College of Medicine, the world’s first engineering-based medical school, and Methodist College. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

 

 

 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: human.resources@carle.com.

Salary Range

The compensation range for this position is $28.82per hour - $49.57per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model. Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.