Director, Field Marketing - Academia & Government (EMEA)

We are seeking a creative and execution-driven Director of Field Marketing to lead our EMEA regional marketing strategy to drive brand engagement and leads from the library and academic markets using a mix of tradeshows, digital marketing, and proprietary events. 

This leader will own field marketing across EMEA, with a strong focus on Account-Based Marketing (ABM) and pipeline creation and acceleration, while also scaling a flagship proprietary events program which will be a must-attend experience for librarians, researchers, and academic leaders. 

This role is both strategic and hands-on, requiring deep expertise in regional demand generation, global coordination, event brand building, and audience-centric experiences tailored to the unique needs of academia. 

About You – experience, education, skills, and accomplishments

• 10+ years in B2B marketing, with a strong focus on field marketing and events 

• Proven success managing and leading marketing teams in a global organization 

• Demonstrated expertise in Account-Based Marketing (ABM) at scale 

• Track record of building and executing large-scale events or conference strategies 

• Experience marketing to academic, research, or library audiences strongly preferred 

• Experience in organizing/running a customer advisory board  

• Experience in running targeted executive events covering agenda creation, securing speakers and creating compelling content for your target audience 

Skills & Capabilities 

• Strategic thinker with the ability to translate vision into execution 

• Strong commercial acumen with a focus on pipeline and revenue impact 

• Deep understanding of regional market dynamics in EMEA 

• Expertise in event marketing, brand building, and audience engagement 

• Excellent stakeholder management and cross-functional leadership skills 

What will you be doing in this role?

EMEA Field Marketing Leadership 

• Own and execute the EMEA field marketing strategy aligned to global demand generation and revenue targets 

• Lead a team of field marketers across EMEA region with a focus on skill development, collaboration and reporting 

• Partner closely with regional sales leadership to drive pipeline creation, acceleration, and expansion 

• Build campaigns that support a large customer base and drive in-person engagement to support retention and upsell across a large customer base. 

• Lead the development and execution of integrated, multi-channel campaigns including digital, events, and partner marketing 

• Drive account-based marketing (ABM) programs targeting key academic institutions, consortia, and government organizations 

• Establish clear KPIs and reporting frameworks tied to pipeline, conversion, and ROI 

• Lead the proprietary Clarivate event “brand” designed specifically for the EMEA region covering:  

• Curate thought leadership programming, including:  

• Elevate event experiences through:  

• Community-driven content 

• Networking and peer exchange 

• Strategic partnerships with institutions and associations 

Account-Based Marketing (ABM) 

• Design and scale a regional ABM strategy with for EMEA 

• Partner with Sales Development Representatives (SDRs), Sales, and Digital teams to orchestrate high-value engagement with named accounts 

• Leverage intent data, segmentation, and personalization to improve account penetration and deal velocity 

• Integrate ABM efforts across events, content, and digital channels 

Cross-Functional & Global Collaboration 

• Partner with:  

• Global demand generation and digital marketing teams 

• Product marketing and content teams 

• Sales and SDR leadership 

• Ensure strong alignment between global campaigns and regional execution 

• Collaborate with North America and APAC teams to scale best practices globally 

Team Leadership & Development 

• Foster a culture of data-driven decision-making, accountability, and innovation 

• Establish repeatable processes and playbooks for scaling programs globally 

About the Team

This role will lead a team of 5 Field Marketing Managers within our A&G segment based across the EMEA region.

Hours of Work

Full-time, permanent role based out of our London office on a hybrid basis, 2 days per week in the office.