Molson Coors Beverage·2 hours ago
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Director Precision & Marketing Analytics
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What you'll do
- Develop and execute programmatic media strategy
- Oversee paid social media and email/SMS marketing initiatives
- Define and implement CRM and customer data strategy
- Lead marketing analytics, including marketing mix modeling and multi-touch attribution
- Manage audience segmentation and AI-driven audience modeling
- Oversee marketing technology ecosystems and customer data platforms
- Ensure privacy compliance and data governance
- Drive performance measurement, experimentation, and incrementality testing
- Provide team leadership and stakeholder management
- Manage budget allocation
- Optimize customer lifetime value and lifecycle programs (onboarding, retention, reactivation)
- Translate data insights into actionable business recommendations
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Requisition ID: 40005 . Cheers to creating an incredible tomorrow! At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of b...
Skills
- programmatic media strategy
- paid social media
- crm strategy
- marketing analytics
- audience segmentation
- customer data strategy
- marketing mix modeling
- multi-touch attribution
- ai-driven audience modeling
- marketing technology ecosystems
- customer data platforms
- identity resolution
- privacy compliance
- data governance
- performance measurement
- experimentation
- incrementality testing
- team leadership
- stakeholder management
- budget allocation
- customer lifetime value
- email marketing
- sms marketing
- onboarding program management
- retention program management
- reactivation program management
- business recommendations
Company
Molson Coors Beverage
Chicago, United States of America
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