Director, Product - HOKA Road Footwear

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, Product - HOKA Road Footwear

Reports to: Sr. Director, Product - HOKA Performance Footwear

Location: Portland, OR (Hybrid)

      

Typically 3 times per week in office, Tuesday – Thursday

The Role

As Director of Product for Road at HOKA, you will write the next chapter of disruptive, beloved footwear experiences for our highest volume category. You’ll lead a stellar team into the future, delivering unique high-performance solutions to road runners and elite athletes around the world. This role is all about exemplifying the spirit, creativity, and collaboration core to HOKA, and making a meaningful impact on the brand, the team, and the global running community.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead and develop a best-in-class Performance Road PLM team, mentoring, coaching, and empowering five PLMs of various experience levels.
• Guide the team to deliver exemplary briefs and presentations for key GTM gates, modeling an always-on approach to product scrutiny and education.
• Co-create and execute seasonal and long-range line plans for Road/Race, partnering with the Sr. Product Director to craft consumer-first Road strategy.
• Drive consumer engagement to deliver product-informing insights and build competitor awareness through regular market travel and research.
• Model and practice exceptional cross-functional communication, driving alignment across multiple teams in a matrixed environment.
• Be a role model for delivering hard feedback in a timely, empathetic manner and manage complex projects, demonstrating PLM excellence.
• Represent HOKA Road Product with confidence, leading presentations at all key GTM gates and building excitement for the category through engaging PR interactions and interviews.
• Help develop a strong HOKA Road/Track Racing strategy, working with Athlete PLM to strengthen relationships with Sports Marketing and Athletes.
• Drive toward competitive Race solutions across Road and Track, managing relationships with WA and ensuring compliance of all key product.

Who You Are

• Bachelor’s degree required; Master’s preferred or equivalent combination of education and experience.
• 5-7 years related experience in performance footwear product line management and/or merchandising with a strong product background.
• 1-3 years people management experience required.
• Strong experience working with athletes preferred.
• Team leader with experience fostering and attracting talent.
• Proven critical thinking skills with regards to unique product solutions.
• Clear and concise communicator with proven negotiation and influencing skills; easily adapts to needs of different audiences.
• Experience cultivating consumer insights and leveraging them to create thoughtful product briefs and brand buy-in.
• Experience influencing cross-functional stakeholders in a matrixed alignment.
• Strong presentation skills – ability to confidently communicate complex technical concepts and strategic direction.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

 

 

$154,700.00 - $208,800.00

 

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

Portland, Oregon

 

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.