Director, Product Management, Growth Platforms
Sign up free to see how well your resume matches this role.
What you'll do
- Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
- Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
- Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences for personalized offers and experiences.
- Partner closely with Marketing to evolve PENN’s CRM and lifecycle marketing capabilities, enabling more sophisticated targeting, activation, experimentation, and measurement.
- Develop shared growth capabilities that support PENN’s online Sportsbook and Casino businesses as well as our digital retail and loyalty experiences.
- Build flexible platforms and self-service capabilities that allow Marketing and business teams to launch, manage, and optimize campaigns and offers with greater speed and independence.
- Partner with Data and Engineering to define the customer data, event architecture, integrations, decisioning, and measurement capabilities required to power personalized experiences at scale.
- Establish clear KPIs and experimentation frameworks to understand the incremental impact of promotions, offers, CRM, and loyalty investments.
- Lead, coach, and develop Product Managers while growing the team and establishing clear ownership across the Growth Platforms portfolio.
- Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and our business teams.
- Other duties as required.
What they're looking for
- 8+ years’ experience in product management, plus 2+ years of people leadership experience is required.
- Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.
- Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement.
- Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences.
- Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems.
- Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences.
- Demonstrated ability to define a multi-year product strategy while translating that vision into focused roadmaps and incremental business value.
- Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimize investments.
- Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross-functional teams.
- Strong executive communication and stakeholder-management skills.
Nice to have
- Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalization and lifecycle marketing capabilities is a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
About the Role & Team
We are looking for a Director of Product to lead our Growth Platforms organization, responsible for building the technology and data capabilities that power customer growth, engagement, and retention across PENN’s online gaming and digital retail experiences. This leader will own the evolution of our promotions, loyalty, CRM, segmentation, and marketing data capabilities, including building a unified promotional platform that can serve customers across digital and retail experiences.
You will partner closely with Marketing, Engineering, Data, Analytics, and business leaders to build the foundation that enables PENN to better understand its customers, create meaningful segments, deliver relevant offers and experiences, activate them across channels, and measure their impact. You will lead and grow a team of Product Managers across promotions, retail and loyalty, and data products.
About the Work
- Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
- Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
- Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences for personalized offers and experiences.
- Partner closely with Marketing to evolve PENN’s CRM and lifecycle marketing capabilities, enabling more sophisticated targeting, activation, experimentation, and measurement.
- Develop shared growth capabilities that support PENN’s online Sportsbook and Casino businesses as well as our digital retail and loyalty experiences.
- Build flexible platforms and self-service capabilities that allow Marketing and business teams to launch, manage, and optimize campaigns and offers with greater speed and independence.
- Partner with Data and Engineering to define the customer data, event architecture, integrations, decisioning, and measurement capabilities required to power personalized experiences at scale.
- Establish clear KPIs and experimentation frameworks to understand the incremental impact of promotions, offers, CRM, and loyalty investments.
- Lead, coach, and develop Product Managers while growing the team and establishing clear ownership across the Growth Platforms portfolio.
- Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and our business teams.
- Other duties as required.
About You
- 8+ years’ experience in product management, plus 2+ years of people leadership experience is required.
- Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.
- Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement.
- Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences.
- Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems.
- Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences.
- Demonstrated ability to define a multi-year product strategy while translating that vision into focused roadmaps and incremental business value.
- Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimize investments.
- Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross-functional teams.
- Strong executive communication and stakeholder-management skills.
- Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalization and lifecycle marketing capabilities is a plus.
What We Offer
- Competitive compensation package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
- Parental leave top up.
- Opportunities for career progression and mentoring others.
#LI-REMOTE
Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Company
Company facts come from this company's own listings. We only show what the postings themselves carry.