Director - Signage and Wayfinding

Qiddiya Investment Company is a Saudi developer and investment holding company shaping large-scale entertainment, sports, and culture destinations through Qiddiya City and related ventures. The work is ambitious in scale and public impact, bringing together design, development, and delivery across a landmark destination with a strong focus on quality, cohesion, and long-term visitor experience.

As Director - Signage and Wayfinding, you will play a central role in defining how people navigate and experience Qiddiya City across districts and the wider estate. This role offers the opportunity to influence a highly visible design discipline at strategic level, working across internal and external stakeholders to create a clear, consistent, and brand-aligned wayfinding experience that supports both place-making and operational excellence.

Responsibilities

• Manage and oversee the development and delivery of all signage and wayfinding elements across Qiddiya City districts and the wider estate.
• Lead the design, development, and implementation of the overarching Qiddiya City signage and wayfinding strategy.
• Partner with design consultants to create comprehensive signage and wayfinding guidelines and typologies aligned with organizational goals and brand identity.
• Collaborate with architects, designers, urban planners, and construction teams to integrate signage solutions into buildings and public spaces.
• Coordinate with marketing, branding, and communications teams to ensure consistency of visual language and brand messaging.
• Demonstrate leadership behaviors aligned with Qiddiya values and champion a strong safety-first culture, including stop-work authority when needed.
• Build and develop the signage and wayfinding team in partnership with the Senior Manager, including mentoring junior local Saudi hires in the field.

Requirements

Required Qualifications

• Degree in architecture, graphic design, or urban planning.
• 10+ years leading signage, wayfinding, or environmental graphics on complex developments.
• Proven experience building teams and mentoring junior design professionals.
• Strong experience developing signage standards, typologies, and brand-aligned design guidelines.
• Experience coordinating architects, planners, consultants, and construction stakeholders.
• Knowledge of safety, accessibility, and implementation requirements for public realm signage.
• Professional proficiency in English.

Preferred Qualifications

• Experience with Adobe Creative Suite, AutoCAD, and Revit.
• Familiarity with GIS-based wayfinding and planning tools.
• Professional proficiency in Arabic.