Email Marketing Manager, Who What Wear / Marie Claire
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What you'll do
- Manage the day-to-day operations of email marketing across both brands
- Building and scheduling newsletters and dedicated sends
- Producing weekly performance reports
- Coordinating with internal and external teams to ensure the timely delivery of campaigns, including third-party partnerships
- Own and optimise the newsletter and partnerships referral channels, focusing on driving traffic, affiliate revenue and subscriber engagement and loyalty across both brands
- Share key performance insights in weekly meetings and provide context around the data to inform team priorities and next steps
- Collaborate closely with the Managing Editor on overarching newsletter strategy, help scale email marketing campaigns and support major brand moments by planning targeted email distribution strategies around these
What they're looking for
- Over three years' experience in email marketing, including segmentation, automation and customer journeys
- Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms
- A solid understanding of HTML for email, with a basic knowledge of CSS
- Proficiency in Google Analytics, including building and analysing custom reports
- Skill in using project management tools (Asana, Trello, Monday.com) to coordinate and track campaign roll-outs
- Proficiency in Microsoft Excel, Adobe Creative Suite and Google Workspace
- Experience in adapting strategy and working in an agile manner to respond to shifting goals, timelines and priorities
- Proven contribution to the ideation, launch and execution of multi-stage email marketing campaigns
Nice to have
- Experience working in publishing and/or with fashion and beauty brands is a plus, but not necessary
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Are you an experienced Email Marketing Manager looking for your next career move? Who What Wear UK and Marie Claire UK are looking for a specialist to lead the execution of email marketing, retention and growth campaigns for two leading fashion and beauty brands.
What you'll be doing
As the Email Marketing Manager, you will manage the day-to-day operations of email marketing across both brands. This includes building and scheduling newsletters and dedicated sends, producing weekly performance reports, and coordinating with internal and external teams to ensure the timely delivery of campaigns, including third-party partnerships.
Reporting to the Managing Editor, you will own and optimise the newsletter and partnerships referral channels, focusing on driving traffic, affiliate revenue and subscriber engagement and loyalty across both brands.
You should feel confident sharing key performance insights in weekly meetings and be able to provide context around the data to inform team priorities and next steps. You'll collaborate closely with the Managing Editor on overarching newsletter strategy, help scale email marketing campaigns and support major brand moments by planning targeted email distribution strategies around these.
Experience that will put you ahead of the curve
- Over three years' experience in email marketing, including segmentation, automation and customer journeys
- Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms
- A solid understanding of HTML for email, with a basic knowledge of CSS
- Proficiency in Google Analytics, including building and analysing custom reports
- Skill in using project management tools (Asana, Trello, Monday.com) to coordinate and track campaign roll-outs
- Proficiency in Microsoft Excel, Adobe Creative Suite and Google Workspace
- Experience in adapting strategy and working in an agile manner to respond to shifting goals, timelines and priorities
- Proven contribution to the ideation, launch and execution of multi-stage email marketing campaigns
- Experience working in publishing and/or with fashion and beauty brands is a plus, but not necessary
What's in it for you
The expected range for this role is £29,000 - £35,000
This is a Hybrid role from our London Office, working 2 days from the office, 3 from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level E5
Who are we…
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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