Event Marketing Manager
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About this role
TITLE: Events Marketing Manager
REPORTS TO: Experiential Marketing Manager
LOCATION: Brooklyn, NY — (Onsite Monday - Friday)
Who is Flip?
There are 3 runaway categories in B2B AI — coding, legal, and customer support. We're at the center of the third, with a one-of-one market position and hundreds of diehard fan clients, from Under Armour to Tory Burch to some of the largest healthcare institutions in the country.
The market is dividing into two camps: generic tooling-and-FDE players building custom agents from scratch, and industry-specific solutions winning on client love due to speed of ROI. We're firmly the latter. Retail and healthcare alone represent $5B+ TAMs each, and we're still early.
We built the company on a simple idea: the best way to grow is to have a reference list as long as your customer list. We're a team of 100+ now, with offices in NYC, LA, and the UK. Many people here will tell you it's the best place they've worked and the hardest they've worked. Both are true.
What You’ll Own
Events are one of the biggest ways we grow across the three industries we serve — retail, healthcare, and transportation. From major trade shows and conferences to client experiences (Flippin' Legends), brand activations, and internal company events, you'll own Flip's event presence end to end.
You know the B2B trade show world inside and out, love planning the work and working the plan, and hold everyone around you to the same standard. Our creative and content teams bring the ideas — your job is to execute them exceptionally. Not just done, but done right, on time, and on budget.
Core Day-to-Day
- Trade shows & conferences. Own Flip's presence end to end. Identify the right events across retail, healthcare, and transportation, negotiate sponsorships and booth packages, manage all logistics, and ensure Flip shows up in a way that turns heads and drives pipeline. Retail industry trade show experience is a strong plus.
- Pre-event planning. Build detailed event plans and timelines well in advance. Coordinate across sales, marketing, and leadership to align on goals, messaging, and on-site experience. Manage all vendor relationships, contracts, and deadlines.
- Budget management & ROI. Own event budgets from estimate through reconciliation, delivering maximum impact within a reasonable spend. Track and report ROI for every event — leads generated, pipeline influenced, brand impressions, follow-up conversion — and use that data to prioritize the events that deliver.
- On-site execution & team leadership. Lead the team on the ground at every event. Manage setup, staffing, scheduling, and real-time problem solving. Ensure every detail is executed to plan and the Flip team is set up to have meaningful conversations and capture every lead.
- Post-event follow-through. Debrief the team, report results, coordinate with sales on lead follow-up, and document learnings. Every event should make the next one better.
- Brand activations, swag & content. Partner with creative and content to bring activations to life; source and track event merchandise and collateral; coordinate photo, video, and client interview capture for social and post-event promotion.
- Internal events. Plan and coordinate events for the Flip team — company meetings, offsites, industry parties, and client dinners.
What We're Looking For - Must-haves
- 3+ years managing B2B trade shows and industry conferences, with end-to-end ownership of logistics, sponsorships, and on-site execution.
- Retail industry familiarity is a strong plus — you know its major trade shows and how buyers show up at them.
- Exceptional organizational and project management skills — multiple events and deadlines at once, without dropping a detail.
- Proven budget ownership and ROI fluency. You've built and managed event budgets, negotiated with vendors and organizers, and used performance data to inform future strategy.
- Strong leadership on the ground — comfortable directing teams and vendors in a fast-paced environment, and holding partners accountable without losing the relationship.
- A natural collaborator who translates creative and content teams' ideas into flawless execution.
- Relentless attention to detail. You love a checklist, own every open item, and don't stop until everything is closed out.
- Adaptable and calm under pressure. If you're a chaos-wrangler who brings order to complexity, we want to meet you.
More About Us
- We're international, spanning the US, UK, and Canada
- We’ve raised +$30M to date including our recent $20M Series A - backed by Ridge, Next Coast, ScOp, Bullpen Capital, Data Point and Forum Ventures, as well as founders & executives from Amazon Alexa, Ada, Attentive, and Simon Data
- Comprehensive healthcare and unlimited vacation, including a mandatory half week for everyone over July 4, and a full week off at the end of the year
- In office 5 days/week
#FlippinLegend
Final compensation may vary based on location, experience, and qualifications. This role is also eligible for equity, in accordance with company policy, and subject to board approval.
Our customers span the globe, and so do our offices. Flip is committed to providing equal employment opportunities for all employees, applicants, and covered individuals regardless of protected characteristics. We want our company to be as diverse and inclusive as our customers.
Company
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