Threatfabric·10 days ago
10 days ago
Field Marketing Manager
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What you'll do
- Own the planning and execution of ThreatFabric's global event programme.
- Manage conferences, customer events, roundtables, breakfast briefings, workshops, webinars, and executive dinners; coordinate logistics, suppliers, venues, merchandise, speakers, registrations, and event collateral.
- Create event briefs and ensure alignment across sales, marketing, product, and leadership teams. Manage event timelines and deliverables from inception through post-event review.
- Develop and maintain standardised event processes, documentation, templates, and playbooks.
- Work closely with regional sales teams to support pipeline and revenue objectives.
- Execute targeted campaigns before, during, and after events.
- Manage attendee acquisition programmes and event promotion activities.
- Coordinate lead management and handover processes.
- Ensure timely follow-up and nurture activities following campaigns and events.
- Support account-based marketing initiatives targeting strategic prospects.
- Build and execute joint marketing initiatives with strategic partners.
- Coordinate co-sponsored events, webinars, content programmes, and campaigns.
What they're looking for
- A minimum of 2 years of experience in B2B field marketing, event marketing, demand generation, or related roles, more experienced candidates are welcome!
- Experience working within cybersecurity, fraud prevention, fintech, financial services, SaaS, or enterprise software sectors.
- Proven experience managing industry conferences, customer events, and engagement programmes.
- Experience working closely with sales teams and revenue-focused organisations.
- Strong project management capabilities and ability to manage multiple concurrent initiatives.
- Experience with HubSpot or similar marketing automation platforms.
- Experience reporting against lead generation, opportunity creation, pipeline, and ROI metrics.
Nice to have
- Understanding of fraud prevention, scams, cybercrime, financial crime, or cybersecurity
- Experience with ABM programmes
- Familiarity with marketing analytics and reporting
- Experience working internationally across multiple regions
- Budget management experience
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Company
Threatfabric
Amsterdam, Netherlands
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