Field Marketing Manager, Platforms and Devices Enterprise

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a member of the Platforms and Devices Advocacy Marketing team, the Field Marketing manager will play a critical role in shaping our presence across North America. You will lead our event strategy including major industry tradeshows and scaled digital and in-person conferences to drive awareness and adoption of our portfolio of enterprise products (Chrome Enterprise, Chrome Browser, Pixel for Business, Android Enterprise, Cameyo, ChromeOS, and Google Beam). This role offers the opportunity to directly impact our business goals by generating demand and business growth, and to help us win the hearts and minds of end users and IT administrators in a dynamic and evolving landscape.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

• Lead the strategy and execution of our presence at key industry tradeshows.
• Develop and manage a calendar of scaled events, webinars, and conferences designed to drive awareness, demand, and adoption of the P&D product portfolio for end users and IT and security professionals.
• Partner with cross-functional teams (sales, product marketing, and customer engineering) to create compelling event content and experiences that accelerate demand for our portfolio of P&D products.
• Oversee event logistics, budget, and agency relationships to ensure flawless execution and a positive return on investment.
• Analyze event performance and use data-driven insights to optimize our event strategy and demonstrate business impact.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in B2B marketing, field marketing, or technology marketing.
• Experience managing events, digital campaigns, and partnerships.

Preferred qualifications:

• Experience working with enterprises, Information Technology Decision Makers (ITDMs), C-level executives (CxOs), and sales.
  
• Experience working with and managing external agencies and vendors
• Understanding of the AI/generative AI landscape and its applications in enterprises.
• Demonstrated ability to build relationships with external partners, media publications, and industry associations.
• Excellent project management skills with the ability to manage multiple complex workstreams (digital and physical) simultaneously.
• Strong communication and presentation skills, with the ability to translate complex technical concepts into compelling stories for varied audiences.