FMCG Route-to-Market (RTM) Consultant
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What you'll do
- Support Route-to-Market strategy and commercial initiatives within the FMCG sector.
- Analyse existing sales and distribution models and identify opportunities for improvement.
- Evaluate channels, customer segments, distribution networks and go-to-market approaches.
- Provide insights on FMCG sales, distribution and channel strategy based on relevant industry experience.
- Work with stakeholders to assess commercial challenges and develop practical recommendations.
- Support market and competitor analysis relevant to RTM and sales strategy.
- Contribute to initiatives related to HoReCa / OOH channels, where applicable.
- Be comfortable travelling frequently, including travel to other locations, as required by the project.
- Independently analyse FMCG RTM and sales-related requirements.
- Apply practical industry knowledge to solve business and commercial challenges.
- Work closely with stakeholders and communicate findings and recommendations clearly.
- Bring a strong understanding of FMCG distribution, sales channels and go-to-market models.
What they're looking for
- 3–10 years of sales experience
- Relevant FMCG RTM experience
- Candidates from top B-schools, leading FMCG companies or consulting firms such as MBB/Accenture
- Willingness to travel up to 4 days a week
Nice to have
- Experience in HoReCa/OOH sales
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Assignment Details
Our leading consulting lient is seeking an experienced FMCG Route-to-Market (RTM) professional with 3–10 years of sales experience. The ideal candidate should have relevant FMCG RTM experience, with candidates from top B-schools, leading FMCG companies or consulting firms such as MBB/Accenture. Experience in HoReCa/OOH sales will be an added advantage. The role is based in Ahmedabad and requires willingness to travel up to 4 days a week.
The resource will be responsible for the following:
- Support Route-to-Market strategy and commercial initiatives within the FMCG sector.
- Analyse existing sales and distribution models and identify opportunities for improvement.
- Evaluate channels, customer segments, distribution networks and go-to-market approaches.
- Provide insights on FMCG sales, distribution and channel strategy based on relevant industry experience.
- Work with stakeholders to assess commercial challenges and develop practical recommendations.
- Support market and competitor analysis relevant to RTM and sales strategy.
- Contribute to initiatives related to HoReCa / OOH channels, where applicable.
- Be comfortable travelling frequently, including travel to other locations, as required by the project.
More about the role :
This is a hands-on consulting / commercial strategy role. The resource will be required to:
- Independently analyse FMCG RTM and sales-related requirements.
- Apply practical industry knowledge to solve business and commercial challenges.
- Work closely with stakeholders and communicate findings and recommendations clearly.
- Bring a strong understanding of FMCG distribution, sales channels and go-to-market models.
- Be comfortable with frequent travel, potentially 4 days a week depending on project requirements.
Company
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