Franchise Fitness Consultant - Orangetheory Fitness

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method is seeking a Franchise Fitness Consultant (FFC) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The FFC is a senior field leadership role responsible for fitness execution and overall studio performance outcomes across approximately 100–150 studios (25–50 franchisees). This role combines deep fitness expertise with business acumen, including member acquisition, retention, utilization, and overall member experience. The FFC partners closely with a Franchise Business Consultant (FBC) and is capable of supporting complete territory ownership if required.

Location Note: The Franchise Fitness Consultant (FFC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios, deliver trainings, and support fitness initiatives. When not traveling, the FFC will work from a remote home office.
Territory Opening:

• Atlanta/Nashville

 

Purpose/Impact (Duties & Essential Functions)

• Ensure consistent, high-quality workout delivery and member experience across the network.
• Coach franchisees, head coaches, and studio leaders on fitness behaviors that drive retention, utilization, and operational best practices, including scheduling optimization.
• Elevate coaching quality tied directly to business outcomes through workshops, trainings, and consultations.
• Facilitate OTFit certifications, OTFit Facilitator, and continuing education programs.
• Guide studios through national fitness initiatives and system-wide rollouts.
• Analyze KPIs linking coaching quality to studio performance, such as new member acquisition and retention.
• Collaborate with Learning & Development and Fitness teams to address performance gaps, opportunities, and operational needs for franchisees.
• Review studio compliance, network certification, and brand experience requirements.

Strengths

• Proven leadership experience in fitness environments.
• Multi-unit leadership experience.
• Strong analytical and business acumen.
• Excellent verbal and written communication skills for engaging with diverse stakeholders.
• Passion for fitness, coaching excellence, and delivering exceptional member experiences.
• Ability to guide, mentor, and influence studio teams effectively.

Background

Required:

• Minimum 1 year of Orangetheory Fitness studio experience.
• Nationally recognized personal training certification (ACE GFI, NASM PT, ACSM PT, NSCA, NCSF).
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Associate’s degree or equivalent work experience in a fitness support role. Bachelor’s degree preferred. Relevant fields include Sports Management, Health & Wellness, or related discipline.

Preferred:

• Multi-unit leadership experience.
• Strong analytical and business acumen.
• Experience collaborating with corporate Learning & Development or Fitness teams.

 

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.