Randstad·3 months ago
3 months ago
GM - Marketing
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About this role
Key Responsibilities:
Brand Leadership: Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.
Digital & Performance Marketing: Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.
Consumer Insights & Strategy: Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.
Integrated Campaign Management: Conceptualize and execute high-impact 360° marketing campaigns across print, outdoor, digital, and on-ground platforms in collaboration with creative and media partners.
Strategic Partnerships & Alliances: Build and manage valuable partnerships with travel operators, tourism boards, influencers, media houses, and F&B brands to unlock new business opportunities and distribution channels.
Growth & Revenue Optimization: Collaborate closely with sales and park operations teams to drive visitor footfalls, ticketing growth, promotional offers, and revenue-maximizing initiatives.
Team Leadership & Development: Inspire, lead, and mentor a high-performing marketing team across brand, digital, CRM, content, and design, fostering a culture of creativity, ownership, and results.
Marketing Innovation & Technology: Champion the adoption of marketing automation, Marketing Tech, and AI-powered solutions to enhance operational efficiency, personalization, and campaign impact. Experience:
MBA in Marketing or related field from a reputed institution.
12+ years of marketing leadership experience, with a minimum of 5 years in a senior strategic role.
Proven track record in building brands and delivering measurable business outcomes.
Experience in digital-first consumer brands, media-driven environments, or experience-led industries preferred.
Strong leadership, strategic thinking, communication, and execution excellence.
experience15
Brand Leadership: Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.
Digital & Performance Marketing: Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.
Consumer Insights & Strategy: Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.
Integrated Campaign Management: Conceptualize and execute high-impact 360° marketing campaigns across print, outdoor, digital, and on-ground platforms in collaboration with creative and media partners.
Strategic Partnerships & Alliances: Build and manage valuable partnerships with travel operators, tourism boards, influencers, media houses, and F&B brands to unlock new business opportunities and distribution channels.
Growth & Revenue Optimization: Collaborate closely with sales and park operations teams to drive visitor footfalls, ticketing growth, promotional offers, and revenue-maximizing initiatives.
Team Leadership & Development: Inspire, lead, and mentor a high-performing marketing team across brand, digital, CRM, content, and design, fostering a culture of creativity, ownership, and results.
Marketing Innovation & Technology: Champion the adoption of marketing automation, Marketing Tech, and AI-powered solutions to enhance operational efficiency, personalization, and campaign impact. Experience:
MBA in Marketing or related field from a reputed institution.
12+ years of marketing leadership experience, with a minimum of 5 years in a senior strategic role.
Proven track record in building brands and delivering measurable business outcomes.
Experience in digital-first consumer brands, media-driven environments, or experience-led industries preferred.
Strong leadership, strategic thinking, communication, and execution excellence.
experience15
working at a client of randstad india
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Company
Randstad
Pune, India
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