Growth Associate - Category
Bengaluru, IndiaFull-timeEntry · 1-3 years
About this role
About the Role
This is a Growth Associate role responsible for planning and executing marketing campaigns, growth experiments, and go-to-market activities across Xoxoday product suite
The role covers the end-to-end execution of growth initiatives — from campaign planning and content production to experimentation, data analysis, and performance tracking. You'll work closely with CSM, Product, Growth, and client teams to build campaign materials, uncover product-led growth opportunities, and design experiments that directly impact revenue.
This is a hands-on execution role requiring strong ownership, creativity, and operational rigor, with heavy use of AI tools and automation to scale output in a fast-paced, multi-product, multi-market environment.
Key Responsibilities
1. Campaign Planning & Execution
- Create, plan, and execute marketing campaigns and growth hacks for Xoxoday products across global markets and multiple platforms.
- Coordinate end-to-end campaign launches, content production, and performance tracking.
- Run multiple campaigns simultaneously while keeping quality and brand consistency high.
2. Growth Experimentation & GTM
- Design experiments that directly impact revenue and plan go-to-market activities end to end.
- Uncover product-led growth (PLG) opportunities by understanding customer needs, behaviors, and actions.
- Test, measure, and iterate on growth levers across the funnel.
3. AI-Led Content & Designs
- Leverage AI tools and platforms — ChatGPT, Claude, Figma, Power BI, PostHog, and email tools — to scale content workflows, data analysis, and campaign automation.
- Build automation workflows that increase execution speed and output per person.
- Produce engaging, on-brand content across formats and products.
4. Stakeholder & Client Collaboration
- Represent marketing in client meetings and align with internal teams on objectives and requirements.
- Partner with CSM, Product, and clients to shape presentation decks, campaign materials, case studies, and other collateral.
- Coordinate cross-functionally to ensure smooth, on-time delivery.
5. Data, Insights & Reporting
- Analyze campaign and product data to surface insights that drive business decisions and client strategies.
- Track campaign performance, ROI, and success metrics; maintain a regular reporting cadence.
- Identify opportunities to improve outcomes and act on them.
Required Skills & Competencies
- Hands-on fluency with AI tools and platforms (ChatGPT, Claude, Figma, Power BI, PostHog, email tools) for content, data analysis, and automation.
- Strong sense of ownership; a natural custodian for content, marketing, and cross-team collaboration.
- Ability to drive multiple projects at once without letting quality slip.
- Creativity paired with exquisite taste in design and copy, and an iterative mindset that embraces feedback.
- Strong time management, communication, and coordination skills.
Experience
- Roughly 1–3 years of experience in marketing, growth, content, or related areas.
- Prior experience with SaaS, marketplace, or B2B products preferred.
- Strong written and verbal communication skills.
What Success Looks Like
- Consistent, high-quality execution of campaigns and growth experiments across products and markets.
- Measurable revenue impact from experiments and GTM activities.
- Faster, scaled content and campaign output through effective use of AI and automation.
- Strong collaboration with CSM, Product, and clients on winning materials.
- Data-driven insights that meaningfully shape business and client decisions.
Why This Role Matters
Growth across Xoxoday's product suite and global markets is a direct commercial lever. This role shapes how we plan, test, and scale campaigns and GTM motions — and the person in it will have real influence over the direction and outcomes of that work.
Why Join Us
- Work at the intersection of growth, content, and GTM across high-growth products.
- High ownership from day one — you'll run your own campaigns and experiments
- Collaborate with teams across Product, Sales, CSM, and Marketing in a fast-moving org.
- Exposure to a business operating across global markets including India, Africa, the Middle East, and Europe.
- Opportunity to build growth and content infrastructure as the function scales.