Growth Manager – Digital Marketing

Job Title: Growth Manager – Digital Marketing

Location: Ahmedabad

Experience: 8+ Years

Department: Marketing

Employment Type: Full-time

Job Summary:

We are seeking a highly driven and analytical Growth Manager – Digital Marketing to lead customer acquisition, retention, and revenue growth through data-driven strategies. The ideal candidate will have hands-on experience with performance marketing, growth experiments, funnel optimization, and marketing automation to scale user growth efficiently.

Key Responsibilities:

Develop, implement, and manage scalable digital growth strategies across paid and organic channels.

Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.

Drive top-of-funnel lead generation and work on nurturing, retargeting, and converting leads through marketing automation and CRO (conversion rate optimization).

Monitor and analyze key performance indicators (KPIs) and growth metrics to evaluate campaign performance and ROI.

Design and run A/B tests, landing page experiments, and new channel testing to continuously improve growth outcomes.

Work closely with the content and SEO teams to increase organic traffic and improve search engine rankings.

Partner with product, sales, and design teams to align growth goals with business objectives.

Plan and manage digital marketing budgets to ensure optimal allocation and cost-efficiency.

Proven 8 years of experience in growth/digital marketing roles.

Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools (Google Analytics, Mixpanel, etc.).

Hands-on experience with marketing automation tools (HubSpot, Mailchimp, WebEngage, etc.).

Strong understanding of SEO/SEM, PPC, email marketing, and performance metrics.

Data-driven mindset with experience in A/B testing and funnel analysis.

Excellent communication and project management skills.

Bachelor's degree in Marketing, Business, or related field; MBA is a plus.