Aivarinnovations·2 months ago
2 months ago
Growth Marketing Manager
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About this role
About Aivar
Aivar Innovations builds a portfolio of enterprise AI accelerators — Convogent, Velogent, and Kubogent — that help large organizations move from AI ambition to production impact. We sell into complex, multi-persona buying committees across long, considered purchase cycles, which means our marketing must earn credibility with technical, economic, and end-user buyers alike. We are building brand momentum in a fast-moving category, and marketing sits at the center of that effort.
The Role
You run the digital channels that build Aivar's presence and pull in demand. This is a balanced mandate: half the job is brand momentum — growing our reach, engagement, and voice, with digital and social media at the core — and half is pipeline, running the digital and demand-generation programs that turn attention into qualified interest. You'll work closely with the Product Marketing Manager (who supplies the narrative and assets) and the Senior Director (who owns brand strategy). You'll direct external agencies on execution — and roll up your sleeves to execute directly yourself as needed. On a lean team, both matter.
What You'll Own
Social & Brand Momentum
- Own Aivar's social presence end-to-end — strategy, calendar, and platform-native content — as the core engine of near-term brand momentum.
- Grow reach, engagement, and share of voice in the category; build the kind of presence that makes a lean company feel bigger than its headcount.
- Partner with the Senior Director and PMM to keep social and brand messaging consistent and on-strategy.
Digital & Demand Generation
- Plan and run digital campaigns across paid and organic channels, accountable — alongside brand goals — for qualified pipeline contribution.
- Own the website's content and call-to-action layer, including conversion rate optimization; work with the agencies and developers who do the website build, and make site changes directly yourself as needed.
- Measure, report, and optimize across channels; bring a test-and-learn habit to everything.
Field Support (Shared)
- Support field activity that the team runs together — roundtables, sponsored events, and similar — owning specific activities and dates as needed so shared work doesn't slip.
What You Bring
- Digital as a core strength. You have run B2B social as a primary responsibility and can show how you grew presence and engagement.
- Balanced digital marketer. 4–7 years across digital and demand-gen channels, comfortable being measured on both brand momentum and pipeline.
- AI-native ways of working. You lean on AI tooling for content, campaigns, and analysis, and you keep finding ways to do more with a lean setup. Building Agents to automate repetitive work is an added advantage.
- Fungible and self-directed. You flex across the team's priorities and own outcomes without waiting for detailed briefs.
Added advantages (not required, but they'll set you apart):
- Webflow proficiency paired with performance marketing skills — enough to make site changes hands-on and run/optimize paid campaigns for conversion.
- CRM experience (e.g. HubSpot or similar) for campaign execution, tracking, and attribution.
- Field experience is a an added advantage. Having run roundtables, sponsored events, and similar in-person programs — since field is shared across our team and we do a lot of it.
- Partner program familiarity. Experience or familiarity with technology partner programs — AWS, Anthropic, OpenAI, and similar — and the co-marketing motions that come with them.
Company
Aivarinnovations
Bengaluru, India
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