Growth Marketing Manager
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What you'll do
- Develop and execute product-led growth marketing strategies for each of our fintech products.
- Analyze user behavior and market trends to inform growth initiatives, with a focus on our markets of operation including Ghana, Nigeria, Rwanda, Madagsacar, Senegal, Côte d'Ivoire and more.
- Build acquisition loops, run performance marketing campaigns, and deliver consistent growth in signups.
- Create 2–4 SEO/GEO-optimized content pieces (blogs, lead magnets, etc.) each month to generate and qualify leads.
- Create and manage product marketing communications that bring users back into our applications and increase lifetime value.
- Run monthly growth experiments to increase ROI, reduce CAC, and improve retention.
- Drive buzz and brand awareness through earned media and mentions in strategic publications, and help identify and execute new partnership opportunities.
- Work with product, sales, and leadership to align growth efforts and achieve company objectives.
What they're looking for
- 5+ years of proven experience in growth marketing, including running digital advertising campaigns (Google, Meta, etc.) and creating SEO-optimized content.
- Prior experience in fintech or financial services, ideally Bank or SME-focused.
- Demonstrated success in designing and executing campaigns for African markets.
- Strong track record of independently driving growth initiatives from strategy through execution.
- Solid understanding of planning, budgeting, execution, and reporting processes.
- Knowledge of strategies to grow products to 1M+ users.
- Strong verbal and written communication, exceptional time management, and attention to detail.
- A genuine drive to solve the challenges faced by small business owners in Africa.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Oze:
Oze means business, and the growth of it. We believe small businesses are the future of Africa. That’s why, we’re on a mission to supercharge African SMEs with simple tools, smooth payments, affordable capital and digital shops. We’re building 100 million profitable businesses across Africa and closing the $331 billion small credit gap and we invite you to join us! We are looking for people who are passionate about leveraging technology & designing for impact.
Location: Lagos, Nigeria (Hybrid)
About the Role
We are seeking a skilled Growth Marketing Manager to lead our digital marketing initiatives and drive user and revenue growth across our fintech products. This role is ideal for someone who thrives in a fast-moving environment, takes ownership of results, and brings both strategic thinking and hands-on execution.
You will be responsible for building and optimizing growth strategies across acquisition, activation, retention, and referral channels. From digital advertising and SEO to partnerships and product marketing, you’ll play a key role in scaling our fintech solutions to support millions of small businesses across Africa.
Responsibilities
- Strategy & Execution: Develop and execute product-led growth marketing strategies for each of our fintech products.
- Market Insight: Analyze user behavior and market trends to inform growth initiatives, with a focus on our markets of operation including Ghana, Nigeria, Rwanda, Madagsacar, Senegal, Côte d'Ivoire and more.
- Acquisition & Content: Build acquisition loops, run performance marketing campaigns, and deliver consistent growth in signups. Create 2–4 SEO/GEO-optimized content pieces (blogs, lead magnets, etc.) each month to generate and qualify leads.
- Engagement & Retention: Create and manage product marketing communications that bring users back into our applications and increase lifetime value.
- Experiments & Analytics: Run monthly growth experiments to increase ROI, reduce CAC, and improve retention.
- Brand & Partnerships: Drive buzz and brand awareness through earned media and mentions in strategic publications, and help identify and execute new partnership opportunities.
- Cross-Functional Collaboration: Work with product, sales, and leadership to align growth efforts and achieve company objectives.
Requirements
- Experience: 5+ years of proven experience in growth marketing, including running digital advertising campaigns (Google, Meta, etc.) and creating SEO-optimized content.
- Fintech Knowledge: Prior experience in fintech or financial services, ideally Bank or SME-focused.
- Market Exposure: Demonstrated success in designing and executing campaigns for African markets.
- Ownership: Strong track record of independently driving growth initiatives from strategy through execution.
- Business Acumen: Solid understanding of planning, budgeting, execution, and reporting processes.
- Scale Mindset: Knowledge of strategies to grow products to 1M+ users.
- Skills: Strong verbal and written communication, exceptional time management, and attention to detail.
- Passion: A genuine drive to solve the challenges faced by small business owners in Africa.
Company
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