Growth Marketing Manager - Grant
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About this role
Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
Kikoff is a high-growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by NerdWallet, Forbes, Buzzfeed, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.
About Grant:
Grant is revolutionizing financial access through our intelligent cash advance product. We're solving real customer pain points by providing fast, fair access to earned wages when life happens, without the predatory fees common in the industry. Our business model is profitable while maintaining customer-first values, and we're experiencing rapid user growth as we scale our impact.
About the Role:
We are looking for someone to help drive Grant’s user acquisition engine, with a primary focus on Google. This role is responsible for helping achieve Kikoff’s company targets, including customer acquisition, CAC, and ROAS goals via precise channel management and ownership. You will manage the Google ads channel end-to-end, focusing on initiatives and projects such as:
- Campaign execution and ad creation
- Optimizations including bidding, budget, and strategic adjustments based on performance
- Creative testing
- Attribution and incremental measurement
This role is cross-functional in nature — you will work very closely with creative and data teams to drive profitable growth and help advance the channel.
The ideal candidate has deep hands-on Google Ads experience with strong analytical instincts and a track record of scaling paid social efficiently at meaningful spend levels.
What you’ll do:
- Serve as the owner of Google Ads channel, managing all campaigns with full accountability for CAC, ROAS, and conversion volume targets
- Make weekly budget allocation decisions across campaigns, audiences, and placements based on performance data, marginal efficiency, and expected incremental return
- Synthesize performance across Google Ads Manager, AppsFlyer, and internal backend reporting to surface insights, flag attribution discrepancies, and make optimization decisions grounded in the full measurement picture
- Partner with Kikoff's in-house creative team to help brief concepts, prioritize pitches, and test/iterate on new ads to proactively identify creative wins/losses and ultimately mitigate the risk of creative fatigue
- Design and execute on Google's experimentation roadmap, including A/B tests and incrementality tests, paying careful attention to test design while partnering closely with data science to ensure cross-functional alignment
- Produce weekly channel performance reports for leadership: Trends, prior week comparisons, and strategic recommendations
- Build spend forecasts and acquisition plans that accurately project CAC, volume, and revenue outcomes across Google's platforms
- Identify opportunities to incorporate AI tooling and automations into your daily workflow as the Google channel manager
- Own the day-to-day relationship with contacts at Google, working directly with account reps on escalations, new beta opportunities, measurement guidance, and other initiatives
Who you are:
- 4+ years in Growth Marketing, Performance Marketing, or User Acquisition, with the majority of time spent on paid social
- Ideally, deep hands-on Google Ads expertise at scale: You have managed six-figure+ monthly budgets and are comfortable owning the full campaign lifecycle independently
- Strong grasp of mobile attribution: An understanding of how platform-reported metrics relate to backend/MMP data, iOS vs. Android differences, and how to navigate attribution complexity in optimization decisions
- Experience with incrementality testing and A/B experimentation — you are familiar with crafting test designs and reading out results
- Comfortable working with large datasets; proficient in Excel or Google Sheets
- Clear, confident communicator who can translate channel performance into leadership-ready insights and recommendations
- Background in fintech, consumer subscription, or D2C is a plus
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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