Head of Marketing
Bengaluru, IndiaFull-timeSenior · 7-12 years
About this role
Head of Marketing — SuperK
About SuperK
SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India without compromising on value, quality, or trust. With 120+ stores, a growing e-commerce presence, and strong customer love, we’re reimagining how India shops.
Backed by marquee investors, we’re scaling fast — and marketing is central to the next phase of growth.
Role Overview
We’re looking for a Head of Marketing who is growth-first, offline-strong, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how SuperK is perceived by customers.
The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct. They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels.
This is a high-impact leadership role working closely with the founders.
What You’ll Own
- Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand.
- Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels.
- Build and scale SuperK’s membership and loyalty engine, including value proposition, offers, communication, and repeat loops.
- Lead offline and shopper marketing initiatives tailored to Tier 3–5 customers and local market realities.
- Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics.
- Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends.
- Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences.
- Partner cross-functionally with product, analytics, store ops, category, and leadership teams to drive business outcomes.
- Build and lead the marketing team across digital/CRM, offline, and brand as the function scales.
What We’re Looking For
- 7–12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses.
- Strong preference for candidates who bring a mix of FMCG foundation + startup / new-age consumer experience.
- Proven strength in at least two of the following: digital/CRM, offline/shopper marketing, brand — with offline being non-negotiable for this role.
- Strong command over funnel thinking, experimentation, analytics, and performance metrics.
- Demonstrated ability to build creative, high-frequency campaigns that cut through and drive growth.
- Strong instinct for mass-market consumer behavior, local nuance, and communication that feels relevant and accessible.
- Ability to balance strategic thinking with hands-on execution in a fast-moving, founder-led environment.
- Someone who can build structure, move fast, and make smart trade-offs.
This Role May Be a Fit If You…
- Have built across both offline retail channels and digital/CRM, not just one side of the stack.
- Can think beyond conventional campaigns and come up with creative, unconstrained ideas that drive attention and action.
- Understand how Bharat customers evaluate value, trust, and relevance.
- Want to build a brand that is massy, trusted, and deeply loved, not niche or premium-coded.
Why SuperK
- Build for a large and fast-growing Bharat consumer opportunity.
- Work directly with founders on a high-priority business function.
- Own growth across both stores and digital.
- Shape the marketing engine of a value retail brand at scale.