Head of Marketing
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What you'll do
- Oversee paid acquisition strategy across Meta Ads, Google Ads. Guide budget allocation, testing, scaling, and optimization decisions based on funnel performance and revenue impact.
- Own affiliate strategy and performance. Evaluate partners, manage economics, monitor traffic quality and performance, and identify opportunities to scale.
- Oversee creative strategy and testing across paid channels. Work with the creative team to continuously test new concepts, messaging, hooks, offers, and formats based on performance data.
- Own funnel performance and conversion optimization. Drive structured A/B testing across landing pages, funnels, offers, pricing, checkout flows, upsells, and other key conversion points.
- Oversee lifecycle marketing in Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability.
- Oversee marketing reporting and dashboards in Mixpanel. Own visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution. Make sure we can trust the data behind our decisions.
- Collaborate with Product on analytics, attribution, tracking, marketing integrations, A/B testing, and conversion optimization. Own the marketing side of experiments, from identifying what to test to reviewing results and deciding what to scale.
- Own end-to-end marketing strategy, budgets, priorities, and execution across all channels. Identify growth opportunities and make sure teams are focused on the highest-impact initiatives.
- Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions. Set clear KPIs, priorities, and accountability across the team.
What they're looking for
- 5+ years in performance or growth marketing, with leadership experience
- Strong experience with Meta Ads, Google Ads, and affiliate marketing
- Experience managing and scaling significant DTC advertising budgets
- Experience scaling a subscription business
- Strong experience with analytics, attribution, and tracking tools (Mixpanel experience a plus)
- Strong understanding of funnels, CRO, A/B testing, and data-driven optimization
- Strong understanding of creative testing and performance creative
- Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV
- Experience managing multiple marketing teams and specialists
- Experience in telehealth, supplements, weight loss, or another subscription health business
- Comfortable digging into data yourself instead of waiting for someone else to explain it
Nice to have
- Experience in telehealth, supplements, weight loss, or another subscription health business
- Experience improving attribution and tracking across multiple marketing channels
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Currently, we are looking for a Marketing Director for RNK Health to own marketing and product analytics, reporting, and tracking across their acquisition channels.
Type: Full time
Location: Remote
Working hours: 14:00-22:00 EEST (Kyiv time)
About RNK Health
RNK Health is a fast growing telehealth brand. We help people get treatments like NAD+, sermorelin, tirzepatide, semaglutide, and B12 — prescribed by licensed providers and shipped to their door. We run our own ads, funnels, creative, email/SMS, affiliates, and analytics.
What this job is
You own the end-to-end marketing strategy, priorities, and execution across all channels.
This is a hands-on role. You will oversee paid acquisition, affiliates, creative, funnels, CRO, email/SMS, analytics, and marketing performance while managing the teams responsible for execution.
You should be comfortable digging into the data yourself, identifying problems, and deciding what we should test, fix, or scale next.
What you will own
Paid acquisition Oversee paid acquisition strategy across Meta Ads, Google Ads. Guide budget allocation, testing, scaling, and optimization decisions based on funnel performance and revenue impact.
Affiliates Own affiliate strategy and performance. Evaluate partners, manage economics, monitor traffic quality and performance, and identify opportunities to scale.
Creative strategy Oversee creative strategy and testing across paid channels. Work with the creative team to continuously test new concepts, messaging, hooks, offers, and formats based on performance data.
Funnels and CRO Own funnel performance and conversion optimization. Drive structured A/B testing across landing pages, funnels, offers, pricing, checkout flows, upsells, and other key conversion points.
Email/SMS Oversee lifecycle marketing in Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability.
Analytics and attribution Oversee marketing reporting and dashboards in Mixpanel. Own visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution. Make sure we can trust the data behind our decisions.
Product alignment Collaborate with Product on analytics, attribution, tracking, marketing integrations, A/B testing, and conversion optimization. Own the marketing side of experiments, from identifying what to test to reviewing results and deciding what to scale.
Marketing strategy Own end-to-end marketing strategy, budgets, priorities, and execution across all channels. Identify growth opportunities and make sure teams are focused on the highest-impact initiatives.
The marketing team Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions. Set clear KPIs, priorities, and accountability across the team.
Who we are looking for
5+ years in performance or growth marketing, with leadership experience
Strong experience with Meta Ads, Google Ads, and affiliate marketing
Experience managing and scaling significant DTC advertising budgets
Experience scaling a subscription business
Strong experience with analytics, attribution, and tracking tools (Mixpanel experience a plus)
Strong understanding of funnels, CRO, A/B testing, and data-driven optimization
Strong understanding of creative testing and performance creative
Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV
Experience managing multiple marketing teams and specialists
Experience in telehealth, supplements, weight loss, or another subscription health business
Comfortable digging into data yourself instead of waiting for someone else to explain it
Nice to have
Experience in telehealth, supplements, weight loss, or another subscription health business
Experience improving attribution and tracking across multiple marketing channels
Ready to join the team? Please submit your CV.
We’ll review your application within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.
Company
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