Head of Marketing Data EMEA
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What you'll do
- Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy.
- Deploy and embed global data products into markets as the voice of global products with local stakeholders.
- Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness.
- Act as the feedback loop to marketing data on priority product optimisations.
What they're looking for
- Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.
- Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.
- Proven ability to develop and deploy analytical models that deliver measurable business impact.
- Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.
- Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Description :
Job Title: Regional Marketing Data Sourcing Lead
Location: Budapest
Contract Term: Permanent
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About the Function
This newly forming Budapest-based Marketing Operations & MarTech Hub serves as a strategic execution engine for EMEA markets. Working across media, digital, data, content, websites, digital shelf and marketing effectiveness, the team enables consistent, high-quality marketing delivery across the region.
The Hub helps markets scale capabilities, simplify ways of working and continuously improve performance through shared expertise, standardised processes and regional collaboration.
About the Role
The purpose of the role is to operate at the centre of the region’s data ecosystem — clarifying regional data needs and availability, deploying global intelligence products into markets, and turning data into activation and measurement that drives growth.
Top Accountabilities
Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy.
Deploy and embed global data products into markets as the voice of global products with local stakeholders.
Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness.
Act as the feedback loop to marketing data on priority product optimisations.
About You
Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.
Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.
Proven ability to develop and deploy analytical models that deliver measurable business impact.
Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.
Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.
Benefits
Unique Family Leave opportunity
We work without border - you will work with people from all over the world
You will deal with world class brand portfolio
Wide variety of thematic events, afterwork activities organized by employee communities
Product Allowance to purchase company products from the staff shop
We won the Fittest Workplace Award, of course we have a Gym
Urban legend is true, we do have a Rooftop Bar
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
BudapestAdditional Locations :
Job Posting Start Date :
2026-09-08Company
Company facts come from this company's own listings. We only show what the postings themselves carry.