Head of PPC
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About this role
Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta.
What is in it for me?
The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.
Key Responsibilities
- PPC strategic planning and budgeting (M+) for current or new markets
- Supporting your team in their daily work, enabling them to achieve their goals
- Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)
- Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes
- Guarantee the highest quality of collaboration with internal and external stakeholders
- Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.
- Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.
- Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.
Requirements:
- 3+ years experience managing a team of at least 3 professionals
- 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment
- University degree in Marketing or equivalent work experience
- Google Ads certified preferred.
- Experience with keyword research, analysis, expansion, optimisation tools.
- Experience managing multiple markets or within a global environment
- Experience with paid media, Search Ads 360, YouTube Ads.
- Excellent Excel skills.
- Self-motivated with an analytical approach to problem solving and excellent communications skills
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