Head of Product Marketing

📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!)

Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants.

We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform.

Whether you are an experienced Senior/Lead PMM with proven line-management experience ready to take your first step up, or are an established Head of Product Marketing looking for your next challenge we'd love to hear from you!

note: this role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership

You’ll:

• Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business

• Lead platform-level go-to-market execution and help evolve our GTM strategy as we continue to scale - ensuring product launches translate into measurable commercial outcomes

• Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence

• Define and evolve differentiated positioning across a regulated, multi-stakeholder platform

• Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments

• Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence

We’re looking for someone who:

• Brings deep B2B product marketing experience within technology and/or regulated environments

• Has experience leading and developing Product Marketing Managers and is excited by the opportunity to grow and shape a Product Marketing function.

• Has partnered effectively with Product leaders to influence roadmap and commercial direction

• Is confident translating complex product capabilities into clear, differentiated market positioning

• Has owned high-impact launches with clear accountability for pipeline and win-rate impact

• Balances strategic clarity with hands-on delivery and operational discipline

Our mission:

• Two in five people in the UK rent their homes. Goodlord's mission? To be the gold standard platform for renting 🌎

• We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠

• Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350+ Goodlordians across the group supporting the mission! 💚

Why you'll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!

• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health

• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.

• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

What’s next?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.