Inbound Marketing Specialist

About the Company

FirstPrinciples Growth (FPG) is a premier digital marketing agency that helps SaaS and E-Commerce companies scale revenue by generating leads cost-effectively through SEO, Digital Ads, and Sales Development. We further help scale our client’s businesses by building out their revenue operations function. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards 2022 and U.S. Search Awards 2022. FirstPrinciples Growth is part of FirstPrinciples Holding Company. The FPG team includes over 50+ people in India and the U.S. Our holding company has over 150+ employees.

Meet the Team Members:

If you are looking for a transformational role, FirstPrinciples Growth is the place for you. You will work with the industry’s best. Here are some of the team members within our team. 

• Pushkar Sinha, Head of Digital Marketing
• Matt Umbriac, Partner and Head of Client Services
• Shivam Kumar Roy, SEO Analyst

About the Role

We are looking for someone with a strong understanding of on-page and off-page optimization, technical SEO, keyword research, and CRM management. Proficiency with tools like Google Analytics, Search Console, SEMrush, and Ahrefs is preferred.

You will be responsible for creating and implementing SEO strategies, conducting SEO audits, analyzing website traffic, and staying current on SEO trends and best practices. Collaboration with other departments and stakeholders will be essential, along with project management, communication, and data analysis skills. If you possess some or all of these qualifications and are eager to learn and grow in this field, we encourage you to apply. Performance reports, identification of areas for improvement, and suggestions for future campaigns will also be expected.

Responsibilities

• Conducting in-depth keyword research, competitive analysis, and website audits to inform SEO tactics.
• Implementing comprehensive SEO strategies to drive online visibility, traffic, and conversions for clients.
• Collaborating with other departments, such as Content, UX/UI, and Development, to ensure website optimization.
• Up to date with the latest SEO trends, algorithm updates, and best practices.
• Using data-driven insights to monitor and report on campaign performance, identify areas of improvement, and make recommendations for future campaigns.
• Ensuring all SEO efforts comply with ethical and white hat SEO practices.
• Communicating clearly and effectively with clients and internal teams to ensure all SEO efforts align with business objectives and deadlines are met.

Desired Experience

Technical Skills

• Expertise in using project management tools such as Basecamp, Google Docs, and other tools to communicate and work effectively in a remote environment.
• Experience with keywords software such as SEMRush and Ahrefs is critical to this role.

Soft Skills

• Deep expertise in on-page and off-page SEO
• 4-7 Years of experience in SEO 
• A degree in mass communication 
• Experience working in Marketing Agencies

Interview Process

1st Round - HR Screen & Psychometric Evaluation

2nd Round - Technical Assessment

3rd Round - Manager