Integrated Marketing Designer

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION 

The SOREL Digital Graphic Designer II, Web is an important member of the SOREL Global Brand Marketing Creative team. They will be responsible for designing and producing comprehensive design executions to foster brand awareness, increase engagement, support sales growth objectives, and increase consumer lifetime value on sorel.com.

The purpose of the Hybrid Designer is to omnichannel assets and solutions based off seasonal brand creative directions. This includes but not limited to - Multimedia and graphic projects relating to: SOREL website, email, retail displays, paid media, content development, and organic social. This role will translate creative concepts into visual designs working cross-functionally with teams to take ideas from concept to execution. The Digital Graphic Designer will primarily interpret the seasonal creative direction into an effective and engaging end user-experience. Additionally, you will develop bespoke design initiatives and deliver creative solutions tailored to specific needs. You will be working closely with the internal design team, site/email team, development, Europe/Canada partners and our internal operations team.

This role will maintain and enhance our existing creative marketing strategy with a focus on increased reach across digital channels.

This role reports to the Brand Creative Director.

 HOW YOU’LL MAKE A DIFFERENCE 

• Work within seasonal brand guidelines to create layouts and design executions that reinforce SOREL’s brand voice through its visual/digital .com touchpoints

• Produce the design and production for websites, product graphics, banners, static and rich banner ads, email campaigns, and email templates

• Work across several different mediums from: graphic design, web design, video, animation, AI, etc.

• Apply exceptional production design skills across all marketing channels (site, email, social, etc.)

• Collaborate with Site Managers and Brand Marketing Team in meeting high level site objectives

• Navigate processes and quick turn deadlines across multiple platforms.

• Translate wireframes into simple, easy-to-use responsive user interfaces across multiple platforms

• Create paid media in the form of light touch video edits as well as static exeucutions.

• Communicate and present design concepts for approval to internal and external departments

• Work with external developers to ensure aesthetics also are aligned with usability, accessibility, and web or retail standards

• Design window displays, posters, and in-store signs

• Translate product positioning, existing research, and online Marketing strategies into effective designs across all creative executions

• Design beautiful, mobile-friendly email marketing campaigns

• Broaden and enhance knowledge by keeping up to date with digital innovations and competitors

• Help lead and produce large scale digital campaigns such as Cyber, Holiday, Seasonal Sale, etc.

YOU ARE 

• A hybrid design specialist with a strong production design background.

• Positive with an enthusiastic attitude.

• Experienced in a hybrid design role.

• Passionate about fashion and footwear/apparel industry.

YOU HAVE 

• Bachelor's Degree Digital Arts, Graphic Design or related field

• A minimum of 2-4 years of progressive design marketing experience either in-house or agency

• Multidisciplinary visual design skill set being able to jump from multiple projects to another

• Strong production design skillset with the ability to complete tasks efficiently and accurately

• Footwear and/or apparel and retail industry experience strongly preferred

• Strong portfolio of design work, showing solution to business problems through effective design

• Must have excellent Macintosh computer skills including expert level knowledge in Figma, Illustrator, InDesign, Photoshop, After Effects, Premier, and PowerPoint.

• Understanding of web design issues, including browser usability and cross-platform compatibility

• Responsive design and e-commerce experience within AEM and other platforms are a plus

• Strong work ethic and personal accountability

• Has experience working cross-functionally with a digital marketing team

• Has been intimately involved in the execution of a digital brand campaign

• The position requires strong design and problem-solving skills, as well as an eye for detail.

• A solid foundation in typography, layout and design

• A strong knowledge in color, scale, contrast, balance and hierarchy is a must

• Experience with transitions, animation, motion design and dynamic interaction

• Excellent visual, written and verbal communication skills, along with presentation and negotiation skills

• A penchant for details and organization, including the ability to prioritize tasks, communicate progress and meet deadlines

• ​The ability to effectively take direction and work both collaboratively and autonomously

• Interact with co-workers in a professional manner that supports the department and promotes a positive work environment

• Communicate clearly with staff, management, vendors, customer, and clients this includes adapting to be effective with a multitude of personalities and circumstances.

• PORTFOLIO LINK INCLUDED ON RESUME OR IN APPLICATION REQUIRED.

#LI-JC1

#SOREL

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.