Journey Activation and Optimization Analyst

We are expanding our team: As a Journey Activation and Optimization Analyst, you will leverage technology and data to optimise customer engagement strategies and execute connected journeys. You will translate strategic direction into actionable plans and collaborate across teams. Ideal candidates bring strong analytical and technical experience in customer engagement and journey execution.

Skills

• sql
• customer journey optimization
• data analysis
• crm
• lifecycle marketing
• performance monitoring
• user acceptance testing
• process improvement
• marketing technology platforms
• omnichannel journey orchestration
• adobe
• salesforce
• business intelligence software
• data visualization platforms
• dashboard creation
• operational governance
• incident response
• change management
• workflow automation
• ai-enabled tools
• cross-functional collaboration
• strategic planning
• risk management
• operational oversight
• reporting frameworks