Webvillee·1 month ago
1 month ago
Junior Executive - Digital Marketing
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What you'll do
- Create, manage, and monitor PPC campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
- Assist with keyword research, audience segmentation, targeting, and campaign setup.
- Support the development of media plans, ad copies, creatives, and campaign structure documentation.
- Monitor campaigns on a daily basis and identify opportunities for optimization.
- Collect, analyze, and interpret campaign performance data.
- Prepare weekly performance reports, dashboards, and campaign summaries for client reviews.
- Work with CRM platforms such as HubSpot and GoHighLevel for reporting and campaign-related activities.
- Assist with conversion tracking, UTM tagging, pixel setup, and basic attribution.
- Monitor key performance metrics including CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Provide actionable insights based on campaign performance and data analysis.
- Collaborate with SEO, content, design, and other cross-functional teams to align paid marketing efforts with overall digital marketing strategies.
- Stay updated with digital marketing trends, platform updates, algorithm changes, and industry best practices.
What they're looking for
- Basic to intermediate understanding of Digital Marketing and Performance Marketing.
- Hands-on knowledge or practical exposure to paid advertising and PPC campaigns.
- Good understanding of Social Media Marketing, including content planning, audience engagement, and platform-specific best practices.
- Basic understanding of campaign metrics such as CPL, CPC, CTR, CPA, conversion rate, and ROAS.
- Familiarity with Google Ads, Meta Business Suite, Google Analytics/GA4, Canva, and Google Sheets/Excel.
- Basic understanding of keyword research, audience targeting, and campaign optimization.
- Good analytical and problem-solving skills.
- Strong attention to detail and ability to work with data.
- Good communication and collaboration skills.
- Willingness to learn new tools, platforms, and digital marketing techniques.
Nice to have
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Internship, project, certification, or practical experience in digital marketing, PPC, or social media advertising will be an advantage.
- Familiarity with HubSpot or GoHighLevel is a plus.
- Google Ads, Google Analytics, or Meta certifications will be an added advantage.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Us
Founded in 2011, Webvillee specializes in delivering enterprise-grade software solutions that drive digital transformation. With expertise in design, innovation, and engineering, we provide scalable, long-term solutions tailored to enhance operational efficiency and customer experiences. Our proficiency in advanced technologies, cloud solutions, and ERP/CRM systems, along with our partnerships with Salesforce and SAP, enables us to deliver seamless and efficient solutions for businesses.
About the Role
We are looking for a Junior Digital Marketing Executive with a basic to intermediate understanding of digital marketing and hands-on exposure to paid advertising and performance marketing.
The ideal candidate should have a strong interest in digital marketing, good analytical skills, and a willingness to learn and work across PPC, social media marketing, campaign optimization, reporting, and performance analysis.
Key Responsibilities
- Create, manage, and monitor PPC campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
- Assist with keyword research, audience segmentation, targeting, and campaign setup.
- Support the development of media plans, ad copies, creatives, and campaign structure documentation.
- Monitor campaigns on a daily basis and identify opportunities for optimization.
- Collect, analyze, and interpret campaign performance data.
- Prepare weekly performance reports, dashboards, and campaign summaries for client reviews.
- Work with CRM platforms such as HubSpot and GoHighLevel for reporting and campaign-related activities.
- Assist with conversion tracking, UTM tagging, pixel setup, and basic attribution.
- Monitor key performance metrics including CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Provide actionable insights based on campaign performance and data analysis.
- Collaborate with SEO, content, design, and other cross-functional teams to align paid marketing efforts with overall digital marketing strategies.
- Stay updated with digital marketing trends, platform updates, algorithm changes, and industry best practices.
- Support continuous testing and optimization of campaigns to improve overall performance.
Skills & Requirements
- Basic to intermediate understanding of Digital Marketing and Performance Marketing.
- Hands-on knowledge or practical exposure to paid advertising and PPC campaigns.
- Good understanding of Social Media Marketing, including content planning, audience engagement, and platform-specific best practices.
- Basic understanding of campaign metrics such as CPL, CPC, CTR, CPA, conversion rate, and ROAS.
- Familiarity with Google Ads, Meta Business Suite, Google Analytics/GA4, Canva, and Google Sheets/Excel.
- Basic understanding of keyword research, audience targeting, and campaign optimization.
- Good analytical and problem-solving skills.
- Strong attention to detail and ability to work with data.
- Good communication and collaboration skills.
- Willingness to learn new tools, platforms, and digital marketing techniques.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Internship, project, certification, or practical experience in digital marketing, PPC, or social media advertising will be an advantage.
- Familiarity with HubSpot or GoHighLevel is a plus.
- Google Ads, Google Analytics, or Meta certifications will be an added advantage.
Perks & Benefits:
- Hands-on exposure to Digital Marketing & Performance Marketing
- Opportunity to work on real-world paid media campaigns
- Learning and growth opportunities
- Exposure to multiple digital marketing platforms and tools
- Collaborative and dynamic work environment
- Opportunity to work with cross-functional marketing teams
- 5 Days Working Culture
- Full-Time Growth & Advancement Opportunities
Company
Webvillee
Indore, India
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