Lead Generation Executive

Job Summary

Key Responsibilities

• Qualify and evaluate inbound marketing leads through phone calls, emails, WhatsApp, and other communication channels.
• Engage with prospective customers to understand their business requirements, including product grade, purity, end-use application, quantity requirements, and procurement timelines.
• Conduct lead nurturing activities by validating company details, customer profiles, and purchase intent.
• Research and verify prospect information using company websites, online portals, LinkedIn, industry databases, and other available resources.
• Assess lead quality based on predefined qualification criteria and maintain an organized lead pipeline.
• Maintain accurate and up-to-date customer and lead information in CRM systems.
• Coordinate with the Sales and Marketing teams to ensure seamless lead handover and follow-up.
• Track lead status, maintain activity records, and prepare periodic reports on lead generation and conversion metrics.
• Continuously build knowledge of the company's products, applications, and target industries to effectively engage with prospects.
• Ensure timely follow-up with prospects and maintain a high standard of customer experience throughout the qualification process.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline.
• Proficiency in English and Hindi is mandatory. Knowledge of one or more South Indian languages will be an added advantage.
• Strong working knowledge of MS Excel, including data entry, basic formulas, and reporting.
• Excellent verbal and written communication skills.
• Strong research and analytical skills with the ability to gather and validate information from multiple sources.
• Customer-oriented mindset with strong interpersonal and relationship-building abilities.
• Ability to work independently, prioritize tasks, and manage multiple leads simultaneously.
• Quick learner with the ability to understand products, business processes, and market dynamics.
• High attention to detail and accuracy in maintaining CRM data.

Preferred Experience

• 1–3 years of experience in Lead Generation, Lead Qualification, Inside Sales, Business Development, Telemarketing, or Customer Engagement.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools is preferred.
• Prior experience in B2B industries, chemicals, manufacturing, or industrial products will be an added advantage.