Lead Paid Search Strategist

Working at Atlassian

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Responsibilities:

About the Role

Atlassian is looking for a Lead Paid Search Strategist to serve as the strategic lead for our global Paid Search program. This is a senior individual contributor position responsible for channel vision, technical governance, and portfolio performance, with no direct reports.

You will own the global Paid Search engine across our product portfolio (Jira, Confluence, Trello, Loom, and more) defining brand and nonbrand portfolio strategies and advancing our bidding, attribution, and measurement systems.

In this role, you will:

• Own and govern global paid search strategies, analysis, optimization, and best practices.

• Drive in-house search automation and bidding strategy: scaling custom bid algorithms, value-based bidding, and next-generation automated campaign formats.

• Direct agency partners on tactical search execution, campaign buildouts, day-to-day pacing, and strict quality assurance standards across all regional and product accounts.

• Partner with Data Science to execute causal lift experiments (incrementality and attribution) and embed search data into enterprise MMM, MTA, and customer lifetime value models.

• Lead search forecasting and budget reallocations across product lines to maximize efficiency and capture high-intent demand.

• Evolve paid search strategies for AI Overviews, shifting SERP layouts, and conversational answer engines like ChatGPT and Perplexity to defend and expand high-intent nonbrand real estate.

• Collaborate with Ad Ops lead to define data resilience requirements, aligning first-party data capture and server-side tracking architectures under shifting privacy standards.

• Monitor auction insights, define aggressive brand defense strategies, and deploy automated counter-conquesting logic against market competitors.

• Direct ad copy experimentation, asset group strategy for AI-driven formats, and end-to-end message alignment from search query to landing page.

• Communicate search performance insights to executive leadership and collaborate with Product Marketing (PMM) and Web teams to align search capture with product roadmaps.

Your Background & Qualifications

Key Qualifications:

• Experience: 8+ years of Paid Search (SEM/PPC) experience in high-growth B2B SaaS or enterprise technology environments.

• Budget Authority: Proven track record of autonomously managing and forecasting multi-million-dollar annual search budgets at enterprise scale.

• Technical Direction: Demonstrated ability to define requirements and direct technical implementation/QA for Conversion APIs, offline conversion pipelines, custom attribution models, and value-based bidding architectures (without needing to write custom code yourself).

• Measurement & Experimentation: Expertise in causal experimentation (geo-lift, holdouts), attribution modeling (MMM), and tracking customer journeys across product-led Growth (PLG) and enterprise sales-assisted funnels.

• Agency & Stakeholder Leadership: Experience directing media agencies and effectively communicating performance narratives, trade-offs, and business cases to senior/executive leadership.

Preferred / Desirable:

• Working knowledge of SQL, BigQuery, Google Ads Scripts, or enterprise BI dashboards (Tableau, Looker).

• Hands-on familiarity with international search expansion and multi-lingual campaign governance.

Qualifications:

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

This role may also be eligible for benefits, bonuses, commissions, and equity.