Lifecycle & CRM Marketing Manager
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About this role
Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.
Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.
About the Role
Study.com is seeking a hands-on, strategic Manager to build and scale consumer lifecycle programs across email and SMS. This is a chance to set the strategy, and shape what it grows into. You’ll design genuinely intelligent systems — personalization that adapts to the individual and workflows that learn from behavior — backed by dedicated AI technical resources, a modern data stack, and a team that moves fast.
Lifecycle marketing is yours to shape — first hello to win-back. You'll set strategy and stay hands-on, backed by AI engineers, contractors, and tooling that turn one idea into ten shipped experiments. Alongside Growth, Product, Content, Creative, and Data Science. Based in our Mountain View, CA office; hybrid Mondays, Wednesdays, and Thursdays.
This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You’ll Do
- Own the end-to-end email and SMS lifecycle strategy, including segmentation, personalization, journey mapping, and continuous optimization.
- Develop AI-powered, behavior-driven customer journeys and automated workflows that improve acquisition, engagement, retention, and customer lifetime value.
- Partner with AI, Product, BI, and Engineering teams to build intelligent segmentation, event-based triggers, predictive analytics, and cross-channel campaigns.
- Lead A/B testing, cohort analysis, and KPI reporting to continuously optimize lifecycle marketing performance.
- Leverage AI tools and contractor resources to scale campaign execution while maintaining quality, speed, and efficiency.
- Present performance insights, forecasts, and strategic recommendations to leadership, aligning lifecycle initiatives with business goals.
What You’ll Bring To The Role
- Experience in lifecycle or retention marketing with a strong track record in email, or SMS.
- Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers — not just account-level workflows.
- A knack for messaging that connects emotionally — the motivations, anxieties, and aspirations behind enrollment and retention.
Nice To Have
- Prior work in edtech, consumer SaaS, or mission-driven technology companies
The salary range for this position is $130,000 - $160,000 per year. Pay is dependent upon factors including skills, work experience, business needs, and market demands.
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
Company
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