Luxury Sales Manager, South Asia
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About this role
About us
Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
The Luxury Sales Manager, South Asia is responsible for driving sales growth and brand presence for the luxury wine portfolio across South Asian markets, including India. This role establishes and deepens relationships with key customers, luxury accounts, private clients, and high-end hospitality channels. The position focuses on implementing luxury brand strategies, delivering exceptional customer experiences, and leading exclusive activations to strengthen brand equity and achieve premium sales targets.
- Develop and execute luxury sales strategies for South Asian markets, aligning with global luxury brand objectives.
- Build and maintain strong relationships with luxury accounts, private clients, and premium on-premise partners, acting as the brand ambassador.
- Drive sales targets and revenue growth, ensuring optimum distribution and visibility in high-end channels.
- Plan and lead luxury wine experiences and activations, including exclusive tastings, events, and partnerships.
- Collaborate with marketing and trade teams to deliver world-class activations tailored for South Asian markets.
- Manage client database and CRM activities, ensuring accurate tracking of leads, engagement, and conversion.
- Monitor market trends, competitor activity, and customer insights to refine strategies and identify growth opportunities.
- Ensure compliance with brand guidelines and governance standards across all activities and interactions.
- Acts as a brand custodian for the luxury portfolio, upholding the highest standards in every interaction.
- Demonstrates strong influencing and relationship-building skills to engage high-net-worth customers and partners.
- Leads by example in delivering exceptional luxury experiences and premium service standards.
About you
- Bachelor’s degree in Business, Marketing, or Hospitality; WSET or equivalent wine education preferred.
- 7+ years in luxury sales, hospitality, or wine and spirits, with proven expertise in premium customer engagement.
- Strong record of driving sales in luxury or high-end channel environments.
- Excellent communication and interpersonal skills with cultural sensitivity.
- Strong presentation and event management expertise.
- Proficiency in CRM tools and MS Office applications.
- Fluent English
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
Company
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