Manager, Integrated Marketing - The Wall Street Journal

Job Description:

About the Role:

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.

About the Team:

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to completion. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to measure success?', and we work with the right people to get to those answers.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape, and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Luxury and Consumer, Integrated Marketing.

You Will:

• Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings

• Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities

• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)

• Use research and data to share insights and support value propositions for client pitches and proposals

• Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients

• Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business

You Have:

• B.A. or B.S., plus 4+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment

• High level of organization and attention to detail

• An effective communicator; design skills a plus

• Demonstrated problem-solving, resourcefulness and critical thinking skills

• Curiosity in an environment of constant learning

• Strong interpersonal skills

• Excellent writing and Google Suite (Sheets, Slides, etc.) skills; design skills a plus.

• A foundational understanding of an ad sales, planning, and account management environment

• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus

• Experience translating product marketing materials into compelling proposals customized to individual clients goals and strategy

• Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment

• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

Our Benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Media Sales

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

 

 

Base Pay Range: 85,000.00 - 115,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.