Manager, Marketing I/II - Thyroid Healthcare Marketing
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What you'll do
- Support the development and execution of the brand launch strategy, including positioning, messaging, segmentation, targeting, and customer engagement plans.
- Translate market research, customer insights, competitive intelligence, and business analytics into actionable brand strategies.
- Develop and manage launch materials, campaigns, omnichannel initiatives, sales tools, digital content, and other customer-facing resources.
- Partner with cross-functional stakeholders to ensure launch readiness across marketing, sales, medical, market access, training, supply, operations, and communications.
- Collaborate with legal, regulatory, medical, and compliance partners to ensure all promotional activities meet applicable requirements and company standards.
- Coordinate external agencies and vendors, including briefing, project management, budget oversight, deliverable review, and performance evaluation.
- Contribute to forecasting, budget planning, resource allocation, and return-on-investment assessments.
- Monitor brand performance, market dynamics, customer feedback, and competitor activity; recommend adjustments to improve launch effectiveness.
- Prepare presentations, business reviews, leadership updates, and strategic recommendations.
- Help identify opportunities to improve experience and optimize engagement across channels.
- Promote a culture of accountability, innovation, inclusion, and ethical business practices.
What they're looking for
- Bachelor's Degree in Marketing or related field.
- Previous sales/marketing experience required. 3+ years brand marketing/consumer promotion experience preferred.
- Experience developing and executing marketing plans or integrated campaigns.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Demonstrated ability to collaborate effectively across functions and influence without direct authority.
- Excellent written, verbal, presentation, and communication skills.
- Strong analytical and problem-solving capabilities.
- Proficiency with Microsoft Office, including PowerPoint and Excel.
Nice to have
- Advanced degree/MBA or previous sales/marketing experience required
- Experience working in multiple therapeutic categories
- Launch experience, market access experience, and/or account executive experience preferred
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
The ideal candidate will be hired at a level commensurate with experience.
The Marketing Manager I/II, Thyroid Marketing, is responsible for developing and executing strategic marketing initiatives to support the successful launch and growth of a new brand. This role partners cross-functionally with commercial, medical, regulatory, market access, sales, analytics, and external agency teams to translate customer insights into impactful, compliant and differentiated launch strategy.
The ideal candidate is a strategic and collaborative marketer who can operate effectively in a fast-paced, highly matrixed environment and drive execution from launch planning through commercialization.
Key Responsibilities May Include:
Support the development and execution of the brand launch strategy, including positioning, messaging, segmentation, targeting, and customer engagement plans.
Translate market research, customer insights, competitive intelligence, and business analytics into actionable brand strategies.
Develop and manage launch materials, campaigns, omnichannel initiatives, sales tools, digital content, and other customer-facing resources.
Partner with cross-functional stakeholders to ensure launch readiness across marketing, sales, medical, market access, training, supply, operations, and communications.
Collaborate with legal, regulatory, medical, and compliance partners to ensure all promotional activities meet applicable requirements and company standards.
Coordinate external agencies and vendors, including briefing, project management, budget oversight, deliverable review, and performance evaluation.
Contribute to forecasting, budget planning, resource allocation, and return-on-investment assessments.
Monitor brand performance, market dynamics, customer feedback, and competitor activity; recommend adjustments to improve launch effectiveness.
Prepare presentations, business reviews, leadership updates, and strategic recommendations.
Help identify opportunities to improve experience and optimize engagement across channels.
Promote a culture of accountability, innovation, inclusion, and ethical business practices.
Qualifications
Basic Qualifications:
Bachelor's Degree in Marketing or related field.
Previous sales/marketing experience required. 3+ years brand marketing/consumer promotion experience preferred.
Experience developing and executing marketing plans or integrated campaigns.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Demonstrated ability to collaborate effectively across functions and influence without direct authority.
Excellent written, verbal, presentation, and communication skills.
Strong analytical and problem-solving capabilities.
Proficiency with Microsoft Office, including PowerPoint and Excel.
Preferred Qualifications:
Advanced degree/MBA or previous sales/marketing experience required
Experience working in multiple therapeutic categories
Launch experience, market access experience, and/or account executive experience preferred
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Company
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